For the purpose of this course, it will be conveyed that institutions and organizations are successful in today's competitive environment at home and abroad, and the increase in awareness depends on branding. Branding is not limited to logos, identities and signs. Brand design applications will be carried out by introducing visual communication elements with creativity in brand design, creating a brand identity, designing projects with corporate identity.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Lecturer Faruk Taşdemir
Course Assistant(s)
-
Schedule
The course is not offered for this semester.
Office Hour(s)
-
Teaching Methods and Techniques
-
Principle Sources
Batı, Uğur. Marka Yönetimi. Alfa Yayınları, 2015
Twemlow, Alice. Grafik Tasarım Ne İçindir?, Yem Yayınları, 2016
Corporate review with corporate identity design, successful logo
examples
Presentations and notes in lecture
9. Week
Typography, logo designs
Presentations and notes in lecture
10. Week
Letterhead applications
Presentations and notes in lecture
11. Week
Gift design applications for companies
Presentations and notes in lecture
12. Week
Gift design applications for companies
Presentations and notes in lecture
13. Week
Presentations
Presentations and notes in lecture
14. Week
Final Exam
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define all sorts of concepts predominantly related with communication, arts and culture alongside other differint disciplines.
PO-2
Students will be able to interprete technological developments and other related artistic and cultural perceptions.
PO-3
Students will be able to understand contemporary/actual practises.
PO-4
Students will be able to analyse the organic relationships between art, communication
and society.
PO-5
Students will be able to experience the process neccesarry, producing creative designs.
PO-6
Students will be able to study independently of their own accord in a creative
environment
PO-7
Students will be able to use technical equipments properly, and be also accomplish their projects within the given period.
PO-8
Students will be able to transform their creative ideas into multidisciplinary applications.
PO-9
Students will be able to produce original works in different areas ranging from graphic arts, photography, cinema, performing arts to plastic arts.
PO-10
Students will be able to have experiences on film directory, script writing, photography directory and editing.
PO-11
Students will be able to gain proficiency on computer based design, character design for both two and three dimensional animation movie. They also will be able to have experience on stage design.
PO-12
Students will be able to have experiences on various disciplines of performing arts, such as acting, mimic, modern dance, singing, dramatic improvisation.
PO-13
Students will be able to create original art works in painting, sculpture and ceramic disciplines.
PO-14
Students will be able to gain an ability in producing projects together with experienced academics invited.
PO-15
Students will be able to participate in competetive projects both at home and abroad such as exhibitions, workshops and seminars.
