Undergraduate
Faculty of Arts and Design
Communication Designs - Multimedia
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Scripture and Typography I

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ITM1008 Scripture and Typography I 0/2/0 DE Turkish 4
Course Goals
The course aims to teach students the historical development and characteristics of signs. Furthermore, students will be given information and will have to do practical written work on Latin typographies in order to form a firm basis for upper year graphic design and typography courses.
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Lecturer İdil Güral
Course Assistant(s)
Schedule -
Office Hour(s) -
Teaching Methods and Techniques Intense practical work supported with theoretical knowledge
Principle Sources - Walter Vilkes, Schrift und Typographie, 1975.
- Heinrich Hussmann, ABC, 1975.
 - Çeviri: Itır Arda, Yazı Kitabı, Carl Faulmann 2009.
- Bernhard Holthusen, Scan Graphic Digital Type Collection, 1985.
- Guy Coates, The Roman Alphabet of Albrecht Durer, 1969.
- Robin Dodd, From Gutenberg of Opentype, 2005.
 
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Introduction class: the history of scripture Lecture
2. Week History of Latin scripture Lecture
3. Week History of Latin scripture Lecture
4. Week Practicing writing roman capital letters Lecture
5. Week Practicing writing ancient upper and lower case serif scriptures. Lecture
6. Week Midterm Exam
7. Week Practical exercises on upper and lower case writing Lecture
8. Week Practical exercises on upper and lower case gothic script Lecture
9. Week Practical exercises on upper and lower case egyptian script Lecture
10. Week Introduction to grotesque scripture Lecture
11. Week Practical exercises on regular, extended, expanded options of serif-font. Lecture
12. Week General evaluation of the semester Lecture
13. Week Final Projects Practical
14. Week Final Projects Practical
15. Week Presentations Presentation
16. Week Presentations Presentation
17. Week Final Exam
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Final Exam 1 70


Program Outcomes
PO-1Students will be able to define all sorts of concepts predominantly related with communication, arts and culture alongside other differint disciplines.
PO-2Students will be able to interprete technological developments and other related artistic and cultural perceptions.
PO-3Students will be able to understand contemporary/actual practises.
PO-4Students will be able to analyse the organic relationships between art, communication and society.
PO-5Students will be able to experience the process neccesarry, producing creative designs.
PO-6Students will be able to study independently of their own accord in a creative environment
PO-7Students will be able to use technical equipments properly, and be also accomplish their projects within the given period.
PO-8Students will be able to transform their creative ideas into multidisciplinary applications.
PO-9Students will be able to produce original works in different areas ranging from graphic arts, photography, cinema, performing arts to plastic arts.
PO-10Students will be able to have experiences on film directory, script writing, photography directory and editing.
PO-11Students will be able to gain proficiency on computer based design, character design for both two and three dimensional animation movie. They also will be able to have experience on stage design.
PO-12Students will be able to have experiences on various disciplines of performing arts, such as acting, mimic, modern dance, singing, dramatic improvisation.
PO-13Students will be able to create original art works in painting, sculpture and ceramic disciplines.
PO-14Students will be able to gain an ability in producing projects together with experienced academics invited.
PO-15Students will be able to participate in competetive projects both at home and abroad such as exhibitions, workshops and seminars.
Learning Outcomes
LO-1An understanding of the different writings that have come out from different cultures through history, how they have interacted and influenced each other.
LO-2An understanding of the importance of the written in graphic design through practical work
LO-3The ability to transfer theoretical knowledge about typography into practical work
LO-4The ability to comment on the relationship works have from different cultures
LO-5Developed ability of their own personal visual design style
LO-6The competence to criticize and discuss different subject matters in graphic design
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6