Beside corporate identity design the course aims to convert concepts into symbols including pictograms, icons, signs, etc; to visualize creative thinking practice, graphic design and semantic expression by using contemporary linear, lacquered expression and vectorial programs.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Assist. Prof. Dr. Sevim Karaalioğlu
Course Assistant(s)
Schedule
Wednesday, 15:00 - 17:45, 1B1113
Office Hour(s)
Thursday, 10:00 - 12:00 / 1A01
Teaching Methods and Techniques
Lecture and practice in the field of graphic design
Principle Sources
Other Sources
Philip B. Meggs, Type&Image, 1992.
David E.Carter, The Big Book of Letterheads, 2007.
Ben&Elly Bos, AGI/ Graphic Design Since 1950, 2007.
Cees W.De Jong/ Stefanie Burger&Jorre Both, New Poster Art.
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to course
Lecture
2. Week
Emblem, logotype applications
Lecture
3. Week
Emblem, logotype applications
Practical work
4. Week
Emblem, logotype applications
Practical work
5. Week
Corporate visual identity and project delivery.
Practical work
6. Week
Midterm Exam
Exam
7. Week
Design and implementation of a product brochure proposed by the student
Practical work
8. Week
Design and implementation of a product brochure proposed by the student
Practical work
9. Week
Design and implementation of a product brochure proposed by the student
Practical work
10. Week
Design and implementation of a product brochure proposed by the student
Practical work
11. Week
Design and implementation of a product brochure proposed by the student
Practical work
12. Week
CD label and packaging design proposed by the student
Practical work
13. Week
CD label and packaging design proposed by the student
Practical work
14. Week
CD label and packaging design proposed by the student
Practical work
15. Week
Final Exam
Exam
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Final Exam
1
70
Program Outcomes
PO-1
Students will be able to define all sorts of concepts predominantly related with communication, arts and culture alongside other differint disciplines.
PO-2
Students will be able to interprete technological developments and other related artistic and cultural perceptions.
PO-3
Students will be able to understand contemporary/actual practises.
PO-4
Students will be able to analyse the organic relationships between art, communication
and society.
PO-5
Students will be able to experience the process neccesarry, producing creative designs.
PO-6
Students will be able to study independently of their own accord in a creative
environment
PO-7
Students will be able to use technical equipments properly, and be also accomplish their projects within the given period.
PO-8
Students will be able to transform their creative ideas into multidisciplinary applications.
PO-9
Students will be able to produce original works in different areas ranging from graphic arts, photography, cinema, performing arts to plastic arts.
PO-10
Students will be able to have experiences on film directory, script writing, photography directory and editing.
PO-11
Students will be able to gain proficiency on computer based design, character design for both two and three dimensional animation movie. They also will be able to have experience on stage design.
PO-12
Students will be able to have experiences on various disciplines of performing arts, such as acting, mimic, modern dance, singing, dramatic improvisation.
PO-13
Students will be able to create original art works in painting, sculpture and ceramic disciplines.
PO-14
Students will be able to gain an ability in producing projects together with experienced academics invited.
PO-15
Students will be able to participate in competetive projects both at home and abroad such as exhibitions, workshops and seminars.
Learning Outcomes
LO-1
Know the main elements of visual identity design.
LO-2
Understand the process of creation and production of graphic design products such as logo, corporate identity, elements of competition, brochures, posters, etc...
LO-3
Gain practical evolution and experience with the knowledge gained of right applications.
LO-4
Plan and organize technical and theoretical knowledge concerned the basic principles of graphic design and the production channels.
LO-5
Reach the right conclusion with understanding of the design problems in the process of creating and application.
LO-6
Justify solution assessments for the target audience in the projects.
LO-7
Prepare verbal descriptions and application in the field of graphic design.
