Undergraduate
Faculty of Arts and Design
Communication Designs - Multimedia
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Visual Design II

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ITM3016 Visual Design II 1/2/0 DE Turkish 4
Course Goals
The aim of this course is to teach students the basic elements that create an image: camera, lighting, composition, editing and continuity. The students will do extensive practical work where they will have to follow the technological developments in cinema and television and how it influences the production of image.
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Assist. Prof. Dr. Zeynep Koçer
Course Assistant(s)
Schedule Friday, 12:00-15:00, 1C1214
Office Hour(s) Friday
Teaching Methods and Techniques Theoretical lectures with film screenings. Analysis of certain scenes.

Practical work in the studio - how to use a camera, how to set up lights, and how to direct a film set

Practical homeworks
Principle Sources - Rudolf Arnheim, Görsel Düşünme, Metis Yayınları, 2007.

 Gustavo Mercado, Sinemacının Gözü, Hil Yayınları

 Blain Brown. Sinematografi. Hil Yayınları -

Joseph V. Mascelli. Sinemanın Beş Temel Öğesi. İmge Yayınevi -

Peter W. Rea, David Irving. Kısa Film Yapımı I, II, III. Es Yayınları -

İlker Canikligil. Dijital Video ile Sinema. Pusula Yayınları -

Daniel Arijon. Film Dilinin Grameri I, II, III. ES Yayınlarırı
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Introduction class: discussion on image Lecture
2. Week Characteristics of film and television images and how they are produced Lecture
3. Week Who is the director of photography? what are his/her responsibilities? Group exercises Lecture and Practical
4. Week Exercises on the usage of cameras and its technical properties Lecture and Practical
5. Week Framing according to composition principles Lecture and Practical
6. Week What is a scene and what is a shot? practical work Lecture and Practical
7. Week Midterm Exam Exam
8. Week Lighting and its characteristics Lecture and Practical
9. Week How to light indoor and outdoor scenes Lecture and Practical
10. Week Using camera and light filters Lecture and Practical
11. Week Establishing film crews and practical work Lecture and Practical
12. Week Using tools that help and facilitate shooting Lecture and Practical
13. Week Visit of a professional film set Lecture and Practical
14. Week General Evaluation Lecture
15. Week General Evaluation Lecture
16. Week Final Exam Exam
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Attendance 1 10
1 60


Program Outcomes
PO-1Students will be able to define all sorts of concepts predominantly related with communication, arts and culture alongside other differint disciplines.
PO-2Students will be able to interprete technological developments and other related artistic and cultural perceptions.
PO-3Students will be able to understand contemporary/actual practises.
PO-4Students will be able to analyse the organic relationships between art, communication and society.
PO-5Students will be able to experience the process neccesarry, producing creative designs.
PO-6Students will be able to study independently of their own accord in a creative environment
PO-7Students will be able to use technical equipments properly, and be also accomplish their projects within the given period.
PO-8Students will be able to transform their creative ideas into multidisciplinary applications.
PO-9Students will be able to produce original works in different areas ranging from graphic arts, photography, cinema, performing arts to plastic arts.
PO-10Students will be able to have experiences on film directory, script writing, photography directory and editing.
PO-11Students will be able to gain proficiency on computer based design, character design for both two and three dimensional animation movie. They also will be able to have experience on stage design.
PO-12Students will be able to have experiences on various disciplines of performing arts, such as acting, mimic, modern dance, singing, dramatic improvisation.
PO-13Students will be able to create original art works in painting, sculpture and ceramic disciplines.
PO-14Students will be able to gain an ability in producing projects together with experienced academics invited.
PO-15Students will be able to participate in competetive projects both at home and abroad such as exhibitions, workshops and seminars.
Learning Outcomes
LO-1Develop the ability to understand visual perception, visual materials.
LO-2Understand their own visual design and visual materials to convey.
LO-3Establish a formal link between the image frame through the image creators.
LO-4Design to interpret visual texts and to express their own point of view.
LO-5Images used in the design process by selecting the device and correctly use the format suitable for the purpose.
LO-6Professional image design tools to tell their own thoughts and feelings.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6