Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
PSK2500		Consumer Behavior	3/0/0	DE	Turkish	3

Course Goals	The aim of theis course is to provide students with the knowledge about consuption and consumer behaviors from different perspectives of psychology using a historical approach. By the end of the course students will understand how different patterns of consuption effects human life and psychological health.
Prerequisite(s)	Course Code Course Name…
Corequisite(s)	Course Code Course Name…
Special Requisite(s)	-
Instructor(s)	Assoc. Prof. Derya Deniz
Course Assistant(s)
Schedule	-
Office Hour(s)	-
Teaching Methods and Techniques	Lecture, discussion, media search
Principle Sources	Odabaşı, Y. (2002), Tüketici Davranışı, İstanbul: MediaCat Odabaşı, Y. (2009). Tüketim Kültürü, İstanbul: Sistem Fromm, E. (2005). Kendini Savunan İnsan, Çev. Devrim Doğan Yüzer, İzmir: İlya Basım Yayın. Fromm, E. (2003). Sahip Olmak Ya da Olmak, Çev. Aydın Arıtan, İstanbul: Arıtan.
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction to consumer behaviours	Oral presentation and discussion
2. Week	Consepts consumption and consumer	Oral presentation and discussion
3. Week	Production and consumption relations in historical context	Oral presentation and discussion
4. Week	Post modernism and consumption	Oral presentation and discussion
5. Week	Types of consumption	Oral presentation and discussion
6. Week	Psychological process that is affected the consumer behaviours	Oral presentation and discussion
7. Week	Psychological process that is affected the consumer behaviours (continue)	Oral presentation and discussion
8. Week	Midterm	-
9. Week	Family structure, social class and consumption	Oral presentation and discussion
10. Week	Social and cultural factors are affected the consumer behaviours	Oral presentation and discussion
11. Week	Mass media and consumption	Oral presentation, discussion and Project
12. Week	Consumption society or consumption culture and individual problems	Oral presentation, discussion and Project
13. Week	Consumption society or consumption culture and family problems	Oral presentation, discussion and Project
14. Week	Consumption society or consumption culture and social problems	Oral presentation, discussion and Project
15. Week	Problems and solutions on a family, society and individual scale	Oral presentation, discussion and Project
16. Week	General evaluation	Discussion
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	30
Homework / Term Projects / Presentations	1	10
Attendance	1	10
Final Exam	1	50

Program Outcomes PO-1 Ability to integrate both theorical and practical knowledge in different domains of psychology. PO-2 Apply major concepts, theoretical perspectives, empirical findings of psychology on both theory and implication. PO-3 Understanding the difference between science, art, philosophy and common sense paralel to evolution of human life and cognition. PO-4 Gain interdisciplinary perspectives about the evolution of human being and societies. PO-5 Design, run experiment research; collect, analyze and interpret research data; write research reports effectively. PO-6 Ability to Access and use of information effectively; browse interdisciplinary literature, use databases and other information sources properly. PO-7 Gain analytical and critical thinking and writing skills. PO-8 Use appropriately the technical language of science of psychology in oral and written communication and presentation skills. PO-9 High comprehension of at least a foreign language. PO-10 Improve attitudes, abilities and motivation that bring out self efficiacy, talent and creativity. PO-11 Develop skills and abilities for self critisicm and self growth. PO-12 Achieve personal implements for team working. PO-13 Increase sensitivity and awareness to reflect on communication and problem solving processes. PO-14 Ability to develop social sensitivity and consciousness to conduct social responsibility projects. PO-15 Develop leadership skills and management of human relations. PO-16 Professional ethical consciousness. PO-17 Interact effectively and work productively with others. PO-18 Apply technical knowledge of psychology to problem solving processes in professional work settings.

Learning Outcomes LO-1 To define concepts of consumption and consumer (from historical perspective) LO-2 To understand pre and post modern evolution of production versus consumption LO-3 to clarify how relationship between consumption and production effect human life LO-4 To identify in what ways consuming culture effects psycholgy of health LO-5 To realize problems of consumption culture at individual group and society levels LO-6 To be able to suggest solutions to the relevant problems

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

PO 13

PO 14

PO 15

PO 16

PO 17

PO 18

LO 1

LO 2

LO 3

LO 4

LO 5

LO 6