The ultimate aim of this course is to give basic methodology of entrepreneurship so that students can jump from ideation level to commercialization. While learning this methodology, they can learn the dynamics of entrepreneurship ecosystem both in Turkish context and in other contexts, more particularly the contexts in which best entrepreneurial practices have already flourished.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
1. Eric Ries (2012). Yalın Yeni Girişim: Bugünün girişimcileri sürekli yeniliği kullanarak çok başarılı işleri nasıl ortaya çıkarır? Özyeğin Üniversitesi yayınları.
2. Alexander Osterwalder ve Yves Pigneur (2016). İş Modeli Üretimi: Optimist.
3. Steve Blank (2017). Girişimcinin El Kitabı: Boyut yayınları.
4. Girişimcilik ve İnovasyon Yönetimi (2016). Kahraman Çatı (ed.). Nobel Akademik Yayıncılık.
5. Girişimcilik Sözlüğü (2016). ARİNKOM, TTO Yayınları.
Other Sources
-Class notes will also be available.
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction and orientation to the course
Discussion
2. Week
Introduction to Entrepreneurship: What is entrepreneurship and why is it important?
Lecture, presentation and in-class Scamper exercise
Sunum, Anlatım ve Scamper sınıf içi Uygulama
4. Week
Building a new venture team:
Team discovery and team formation activities
Lecture, presentation, discussion, Ted Talk
5. Week
Idea validation tool: Business Model Canvas
Lecture, presentation, discussion
6. Week
Business Model Canvas Designing practices
Lecture and discussion (in-class exercise)
7. Week
Lean Startup Methodology
Lecture, presentation, discussion and article reading
8. Week
Midterm Exam
EXAM
9. Week
Midterm Exam
EXAM
10. Week
Feasibility Analysis & Industry and Competitor Analysis
Lecture, presentation, discussion
11. Week
The Business Plan: What is it, why do entrepreneurs need to create such a plan and when should entrepreneurs use this tool?
Lecture, presentation, discussion
12. Week
Assessing a New Venture’s Financial Strength and Viability & Getting Financing and Funding
Lecture, presentation, discussion and guest speaker
13. Week
Entrepreneurship Ecosystem models and hot topics on entrepreneurship
Lecture, presentation, discussion and article reading
14. Week
Recap of the semester
Discussion
15. Week
Final Exam
Assessment and evaluation
16. Week
Final Exam
Assessment and evaluation
17. Week
Final Exam
Assessment and evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in Turkish, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
Students will be able to realize and make sense of the importance of entrepreneurship and the reasons of why it is highly supported by several institutions both in Turkey and in the world.
LO-2
Students will be able to realize and make sense of the process of new venture creation in which opportunities are discovered or created.
LO-3
Students will be able to conduct feasibility analysis before launching the original idea and making necessary changes on the idea along the process if needed.
LO-4
Students will be able to design the business model canvas and all its sections to validate the idea.
LO-5
Students will be able to write effective and wise business plans, also the ways of communication.
LO-6
Students will not only be able to evaluate the importance of entrepreneurship but also social entrepreneurship with its social impact, at the same time to interpret their business model in terms of their added-value to the public in general.
LO-7
Students will be able to know that the prerequisite for having an opinion is to nurture thatopinion with knowledge, together with this awareness they will be able to look at the events and/or situations they encounter critically.
