Applying appropriate new product development process such as innovation & new product development concepts and analysis of alternative new product development strategies. To elaborate the process of testing, selecting and researching a new product or service idea and developing & project planning with professional life examples.
Prerequisite(s)
Since the course will be held online, an internet connection and connection devices will be required.
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Professor Serdar Durmuşoğlu
Course Assistant(s)
-
Schedule
Thursday, 15:00 - 16:50, Online on CATS
Office Hour(s)
Kemal Özkan Yılmaz, By appointment
Teaching Methods and Techniques
- Presentation
- Class Discussion
- Research
- Case Studies
- Teamwork
Principle Sources
Trott, P. 2017. Innovation Management and New Product Development. 6th Edition, Pearson.
Crawford, M. and Di Benedetto, A. 2015. New Products Management. 11th Edition. McGraw Hill.
Osterwalder, A. ve Pigneur, Y. 2019. İş Modeli Üretimi. 1. Baskı. Optimist Yayın Grubu.
Other Sources
Additional resources and sections from other supplementary books and resources will be shared via CATs
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to New Product Development and Fundamental Concepts
Presentation, class discussion and case studies
2. Week
New Product Development Process and Strategy
Presentation, class discussion and case studies
3. Week
Concept Generation and Customers' Problem Approach
Presentation, class discussion and case studies
4. Week
Perceptual Mapping and Qualitative Techniques
Presentation, class discussion and case studies
5. Week
Concept Evaluation
Presentation, class discussion and case studies
6. Week
Concept Testing and Market Research
Presentation, class discussion and case studies
7. Week
Market Analysis and Evaluation
Presentation, class discussion and case studies
8. Week
Midterm Exam
Midterm Exam
9. Week
Midterm Exam
Midterm Exam
10. Week
Product Protocol Design and User Testing
Presentation, class discussion and case studies
11. Week
Strategic Launch Planning and Implementation
Presentation, class discussion and case studies
12. Week
Market Testing and Launch Management
Presentation, class discussion and case studies
13. Week
Public Policy Effects
Presentation, class discussion and case studies
14. Week
Current Practices in New Product Development
Presentation, class discussion and case studies
15. Week
Final Exam
Final Exam
16. Week
Final Exam
Final Exam
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Quizzes
4
30
Final Exam
1
40
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in English, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
The ability to develop ideas and test in lean enterprise
LO-2
Teamwork
LO-3
The ability to research and analyze
LO-4
Field activity experience
LO-5
The ability to prepare presentations and tell stories
