To give fundemental knowledge about Strategy and Performance at Profit and Non-Profit Organizations, SWOT Analysis, Resource Based Approach, Business and Corporate Strategies;Vertical Integration, Cost Leadership, Differentiation Flexibility, Tacid Agreements, Strategic Business Units, Diversification, Corporate M&A, International Strategies.
Prerequisite(s)
Non
Corequisite(s)
Non
Special Requisite(s)
Non
Instructor(s)
Assoc. Prof. Çiğdem Kaya
Course Assistant(s)
Schedule
Monday 15:00-18:00 face to face
Office Hour(s)
online and face to face, after class
Teaching Methods and Techniques
-Lecturing, discussion
Principle Sources
Strategic Management and Competitive Advantage: Concepts and Cases
Jay B. Barney and William Hesterly
Pearson, Prentice Hall, Global Edition
Other Sources
-
Course Schedules
Week
Contents
Learning Methods
1. Week
What is Strategy And The Strategic Management Process?
Business-Level Strategies- Flexibility And Real Options
Lecture, Discussion
8. Week
Business-Level Strategies- Flexibility And Real Options
Lecture, Discussion
9. Week
Midterm
Midterm
10. Week
Business-Level Strategies- Collusion
Lecture, Discussion
11. Week
Corporate Strategies- Vertical Integration
Lecture, Discussion
12. Week
Corporate Strategies- Corporate Diversification
Lecture, Discussion
13. Week
Corporate Strategies- Organizing To Implement Corporate Diversification
Lecture, Discussion
14. Week
Corporate Strategies- Strategic Alliances
Corporate Strategies- Mergers And Acquisitions
Lecture, Discussion
15. Week
Final
Final
16. Week
Final
Final
17. Week
Final
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
20
Quizzes
1
20
Final Exam
1
60
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in English, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
Describes the practical and integrative model of strategic management process that defines basic activities in strategic management.
LO-2
Demonstrates the knowledge and abilities in formulating strategies and strategic plans.
LO-3
Developing suggestions for change and development of a company's strategy.
LO-4
Analyzes the competitive situation and strategic dilemma in dealing with dynamic global business environment in terms of rapidly changing market trends and technological advancement.
LO-5
Evaluates challenges faced by managers in implementing and evaluating strategies based on the nature of business, industry, and cultural differences
