The ultimate aim of this course is to give basic methodology of entrepreneurship so that students can jump from ideation level to commercialization. While learning this methodology, they can learn the dynamics of entrepreneurship ecosystem both in Turkish context and in other contexts, more particularly the contexts in which best entrepreneurial practices have already flourished.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assist. Prof. Dr. PINAR SARP HÜSEYİN, pınar sarp, pınar sarp
Building a new venture team:
Team discovery and team formation activities
Barringer Chp. 9.
TED TALKS: Simon Sinek: How great leaders inspire action
6. Week
Business Model Canvas:
Introduction to ideation-Ideation activities
Osterwalder and Pigneur, Business Model Generation
https://strategyzer.com/canvas/business-model-canvas
7. Week
MIDTERM EXAM
EXAM
8. Week
Lean Startup
Eric Ries, Lean Startup
9. Week
Feasibility Analysis & Industry and Competitor Analysis
Barringer, Chp. 3. & Chpt. 5
10. Week
The Business Plan
Barringer, Chp. 6
11. Week
Entrepreneurship Film Series II: JOBS
Reports should be submitted before Week 12.
12. Week
Assessing a Ne Venture’s Financial Strength and Viability & Getting Financing and Funding
Barringer, Chp. 8 & 10
13. Week
Entrepreneurship Ecosystem and its players
Discussion
Article; Daniel Isenberg Model on Defining Characteristics for Entrepreneurship Ecosystem
14. Week
Elevator Pitches…
3’ Pitching Practice
15. Week
FINAL
EXAM
16. Week
FINAL
EXAM
17. Week
FINAL
EXAM
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Attendance
1
10
Final Exam
1
40
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in English, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
realizing and making sense of the importance of entrepreneurship and the reasons of why it is highly supported by several institutions both in Turkey and in the world;
LO-2
Realizing and making sense of the process of new venture creation in which opportunities arediscovered;
LO-3
Conducting feasibility analysis before launching the original idea and making necessary changes on the idea along the process if needed,
LO-4
Being familiar with the business model canvas and all its sections to validate the idea;
LO-5
Being able to write effective and wise business plans, also the ways of communication.
