Kemal Özkan Yılmaz, B-804,by appointment or Wednesdays 12:30-13:00; Wednesdays 16:50-17:30.
Teaching Methods and Techniques
- Lectures
- Presentations
- Class Discussion
- Case Analyses
Principle Sources
Kenneth C. Laudon and Carol Guercio Traver, E-Commerce 2018: Business, Technology, Society (14th Edition), Pearson 2018,
Gary P. Schneider, Electronic Commerce (12th Edition) , Cengage Learning 2016
Other Sources
Additional readings, case studies and other materials
Course Schedules
Week
Contents
Learning Methods
1. Week
Course Plan and Introduction to E-Commerce
Lectures and discussion
2. Week
The Internet Infrastructure: The Internet and the World Wide Web
Lectures and discussion
3. Week
Building an E-commerce Presence
Lectures and discussion
4. Week
E-commerce Business Models and Concepts
Lectures and discussion
5. Week
Marketing on the Web
Lectures and discussion
6. Week
E-commerce Communications and Analytics
Lectures and discussion
7. Week
The Environment of E-commerce: Legal, ethical and tax issues
Lectures and discussion
8. Week
Midterm Exam
Midterm Exam
9. Week
Midterm Exam
Midterm Exam
10. Week
Social Networks and Online Media
Lectures and discussion
11. Week
E-commerce Retail and Services
Lectures and discussion
12. Week
Planning for E-commerce
Student presentations and discussion
13. Week
Current Issues and Case Studies
Analyses & discussion
14. Week
Current Issues and Case Studies
Analyses & discussion
15. Week
Final
Final
16. Week
Final
Final
17. Week
Final
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in English, and acquires competence in minimum one foreign language.
