Explaining the importance of strategic thinking, innovation and strategy for success. Emphasizing the importance of strategic thinking and innovation for effective innovation and competitive advantage. Creating a clear and realistic image of each concept. Explanation of appropriate environment and management models for innovation through the prominent characteristics of innovative institutions and individuals.
Prerequisite(s)
Understanding/Reading/Writing in English
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
Understanding/Reading/Writing in English, Attendance
Instructor(s)
Assist. Prof. Dr. Kağan Okatan , pınar sarp
Course Assistant(s)
Schedule
Wednesday 10:00 - 11:50, Basın Ekspres Campus, BK Z-05
Tidd, J., Bessant, J., & Pavitt, K. (2005). Managing innovation integrating technological, market and organizational change. John Wiley and Sons Ltd.
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to Course and Discussion
Oral presentation, presentation, discussion
2. Week
Innovation Concept
Oral presentation, presentation, discussion
3. Week
Types and Degrees of Innovation
Oral presentation, presentation, discussion
4. Week
Innovation Leadership
Oral presentation, presentation, discussion
5. Week
Strategic Thinking
Oral presentation, presentation, discussion
6. Week
Strategy and Innovation
Oral presentation, presentation, discussion
7. Week
Midterm Exam
8. Week
Innovation Management Models
Oral presentation, presentation, discussion
9. Week
Internal Innovation Capacity
Oral presentation, presentation, discussion
10. Week
External Innovation Capacity
Oral presentation, presentation, discussion
11. Week
Outstanding Characteristics of Innovative Companies
Oral presentation, presentation, discussion
12. Week
Innovation Management Strategies
Oral presentation, presentation, discussion
13. Week
Innovation Management Strategies
Oral presentation, presentation, discussion
14. Week
Final week
15. Week
Final week
16. Week
Final week
17. Week
Final week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Attendance
1
10
Final Exam
1
60
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in English, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
Students will be able to evaluate the effects of innovation on business, economy and society.
LO-2
Students will be able to discuss issues related to innovation management, problems and technologies by evaluating the diversity, scope and complexity of innovation.
LO-3
Students will be able to describe the connections, relationships and associations between various theories, models and concepts related to innovation.
LO-4
Students will be able to compare the experiences and practices of the institutions with the academic theories.
LO-5
Students will be able to apply critical thinking skills to various business situations through presentations.
LO-6
Students will be able to use strategic perspectives and develop new products, methods and processes.
