The aim of this course is to examine the theoretical discussions about competition strategies. Doing an analysis of competitions can determine the relative view in the industry.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assist. Prof. Dr. Kağan Okatan
Course Assistant(s)
Schedule
The course is not offered this semester.
Office Hour(s)
Teaching Methods and Techniques
-Presentation & Discussion
Principle Sources
-Porter, M. E. (2008). Competitive strategy: Techniques for analyzing industries and competitors. Simon and Schuster.
Other Sources
-Barney, J. B., & Hesterly, W. S. (2015). Strategic management and competitive advantage. Upper Saddle River, NJ: Pearson Education.
-David, F. R., & David, F. R. (2013). Strategic management: Concepts and cases: A competitive advantage approach. Pearson.
Course Schedules
Week
Contents
Learning Methods
1. Week
Basic Concepts of Competition and Strategy
Presentation & Discussion
2. Week
Five Stages of the Strategic Management Process
Presentation & Discussion
3. Week
Resource Based Approach
Presentation & Discussion
4. Week
Structure Behavior Performance Model
Presentation & Discussion
5. Week
Industry Analysis
Presentation & Discussion
6. Week
Miles and Snow Strategy Typologies
Presentation & Discussion
7. Week
Introduction of Vision and Mission Concepts
Presentation & Discussion
8. Week
The concept of competition and external environment analysis
Presentation & Discussion
9. Week
Internal Environment Analysis and Basic Competencies
Presentation & Discussion
10. Week
Value Chain
Presentation & Discussion
11. Week
SWOT Analysis
Presentation & Discussion
12. Week
Generic Competition Strategies
Presentation & Discussion
13. Week
Growth Strategies
Presentation & Discussion
14. Week
Blue Ocean Strategy
Presentation & Discussion
15. Week
Final Exam
Exam
16. Week
Final Exam
Exam
17. Week
Final Exam
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
3
10
Attendance
14
20
Final Exam
1
70
Program Outcomes
PO-1
OP-1. Comprehends both theoretical and applied subjects in international trade at the advanced level, and uses his/her knowledge when necessary.
PO-2
OP-2. Analyses basic concepts and data related to International Trade and Economics by scientific methods, interprets those with analytically, and evaluates those with regard to economic issues.
PO-3
OP-3. Express his/her thoughts, comments and evaluations related to International Trade discipline both in written and oral forms.
PO-4
OP-4. Defines current problems, and proposes solutions which are supported by evidence and research based quantitative and qualitative data.
PO-5
OP-5. Inspects how public and private sector enterprises engaged in trade activities operates in practice, and evaluates the continuities and the dynamism in these sectors.
PO-6
OP-6. Defines and tracks local, regional (such as European Union or Middle East) and global issues from the point of political economics, and relates these issues to each other.
PO-7
OP-7. Possesses sufficient knowledge in other disciplines related to International Trade (such as Economics, Finance, International Business and Law), and reports this information.
PO-8
OP-8. Follows publications and research in International Trade, Globalisation and Financial Systems in the English language, and communicates with his/her colleagues internationally.
PO-9
OP-9. Uses a second language (Russian, Chinese, etc.) at the intermediate level.
PO-10
OP-10. Possesses ethical principles and scientific values in collection, interpretation and release of data.
Learning Outcomes
LO-1
Can discuss the concept of competition in detail
LO-2
Learn competition strategies
LO-3
Understands the framework for determining competitive strategies.
LO-4
Examine the techniques related to the application of competition strategies
LO-5
Can determine the appropriate strategies for the situation in their institution
