The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Why are exhibitions the most effective marketing
tools?
Discussion, Q&A
4. Week
Subsidy types
Discussion, Q&A
5. Week
The departments in the exhibition industry and
their roles
Discussion, Q&A
6. Week
Terminology in the exhibition industry
Discussion, Q&A
7. Week
Different types of exhibitions
Discussion, Q&A
8. Week
The importance of exhibitons for the exhibiting
companies
Discussion, Q&A
9. Week
The importance of exihibitons as a mass media
Discussion, Q&A
10. Week
The socio-cultural, economic and touristical
importance of exhibitions
the exhibitions
Discussion, Q&A
11. Week
The importance of exhibitions in terms of
marketing communication
Discussion, Q&A
12. Week
Why to participate in the exhibitions?
Discussion, Q&A
13. Week
How to choose the correct exhibition to
participate in?
Discussion, Q&A
14. Week
Announcing the presence of the exhibiting
company at the exhibition
Discussion, Q&A
15. Week
Types of advertisements at the exhibition
Discussion, Q&A
16. Week
The ideal stand construction
Discussion, Q&A
17. Week
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Attendance
1
10
Final Exam
1
50
Program Outcomes
PO-1
OP-1. Comprehends both theoretical and applied subjects in international trade at the advanced level, and uses his/her knowledge when necessary.
PO-2
OP-2. Analyses basic concepts and data related to International Trade and Economics by scientific methods, interprets those with analytically, and evaluates those with regard to economic issues.
PO-3
OP-3. Express his/her thoughts, comments and evaluations related to International Trade discipline both in written and oral forms.
PO-4
OP-4. Defines current problems, and proposes solutions which are supported by evidence and research based quantitative and qualitative data.
PO-5
OP-5. Inspects how public and private sector enterprises engaged in trade activities operates in practice, and evaluates the continuities and the dynamism in these sectors.
PO-6
OP-6. Defines and tracks local, regional (such as European Union or Middle East) and global issues from the point of political economics, and relates these issues to each other.
PO-7
OP-7. Possesses sufficient knowledge in other disciplines related to International Trade (such as Economics, Finance, International Business and Law), and reports this information.
PO-8
OP-8. Follows publications and research in International Trade, Globalisation and Financial Systems in the English language, and communicates with his/her colleagues internationally.
PO-9
OP-9. Uses a second language (Russian, Chinese, etc.) at the intermediate level.
PO-10
OP-10. Possesses ethical principles and scientific values in collection, interpretation and release of data.
