Examination of basic marketing concepts such as environmental factors affecting marketing strategies, marketing research, market segmentation, target marketing, positioning from a modern marketing perspective.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Lecturer Meri Taksi Deveciyan
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Development of Marketing, Changing Market Dynamics
presentation, case studies, discussion
2. Week
Strategic Thinking in Marketing, Marketing Strategies
presentation, case studies, discussion
3. Week
Strategic Marketing Plan
presentation, case studies, discussion
4. Week
Target Market, Positioning, Market Segmentation
presentation, case studies, discussion
5. Week
Competition and Positioning Strategies
presentation, case studies, discussion
6. Week
Marketing Strategies- Growth Period
presentation, case studies, discussion
7. Week
Marketing Strategies- New Products
presentation, case studies, discussion
8. Week
Midterm exam
9. Week
Midterm exam
10. Week
Marketing Strategies-Maturity Period
presentation, case studies, discussion
11. Week
Marketing Strategies-Decline and Crisis Period
presentation, case studies, discussion
12. Week
Marketing Strategies by Marketing Position
presentation, case studies, discussion
13. Week
Project Presentation
presentation, discussion
14. Week
Project Presentation
presentation, discussion
15. Week
Final exam
16. Week
Final exam
17. Week
Final exam
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
20
Project(s)
1
30
Final Exam
1
50
Program Outcomes
PO-1
OP-1. Comprehends both theoretical and applied subjects in international trade at the advanced level, and uses his/her knowledge when necessary.
PO-2
OP-2. Analyses basic concepts and data related to International Trade and Economics by scientific methods, interprets those with analytically, and evaluates those with regard to economic issues.
PO-3
OP-3. Express his/her thoughts, comments and evaluations related to International Trade discipline both in written and oral forms.
PO-4
OP-4. Defines current problems, and proposes solutions which are supported by evidence and research based quantitative and qualitative data.
PO-5
OP-5. Inspects how public and private sector enterprises engaged in trade activities operates in practice, and evaluates the continuities and the dynamism in these sectors.
PO-6
OP-6. Defines and tracks local, regional (such as European Union or Middle East) and global issues from the point of political economics, and relates these issues to each other.
PO-7
OP-7. Possesses sufficient knowledge in other disciplines related to International Trade (such as Economics, Finance, International Business and Law), and reports this information.
PO-8
OP-8. Follows publications and research in International Trade, Globalisation and Financial Systems in the English language, and communicates with his/her colleagues internationally.
PO-9
OP-9. Uses a second language (Russian, Chinese, etc.) at the intermediate level.
PO-10
OP-10. Possesses ethical principles and scientific values in collection, interpretation and release of data.
Learning Outcomes
LO-1
Develops marketing plans and strategies
LO-2
Understand the importance of Strategic Thinking in Marketing
