Today, rapidly changing environmental conditions create new opportunities, opportunities and dangers for businesses. In the face of these dangers and opportunities, the company has advantages and weaknesses compared to its competitors. In order to survive in the environment in which the business is located, it should analyze various situations, produce strategies and become superior to its competitors. In other words, in order to sustain life, the business must provide a competitive advantage to its competitors and maintain it in the long term. In this course, the strategies and related methods required for the business to survive in the short-medium-long term will be discussed and examined.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Assoc. Prof. Çiğdem Kaya
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Lectures, industry / case studies, analysis presentations and discussions, simulation application will be carried out with the course.
Principle Sources
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to Strategic Management
PP presentations,
2. Week
Terms and concepts related to Strategic Management
PP presentations,
3. Week
External environment analysis: General Environment
PP presentations,
4. Week
External Environment analysis: Sector environment
PP presentations,
5. Week
Internal environment analysis: abilities and functions
Business Management Strategies: Competitive strategies
PP presentations,
12. Week
Divisional Strategies: Functional strategies
PP presentations,
13. Week
Case Studies Presentation
PP presentations,
14. Week
Case Studies Presentation
PP presentations,
15. Week
FINAL
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Knows modern logistics activities and learns the basic legislation on these issues, deepens their knowledge at the level of expertise.
PO-2
Comprehends the developments and policies followed by Modern Logistics today and examines the institutions and organizations to follow these developments.
PO-3
Knowing the basic features and economic life of the enterprises in the field of logistics, it monitors and analyzes its internal and external environment, and uses the information obtained in order to increase the education level of the society.
PO-4
Recognizes the documents used in the fields related to logistics, organizes them, and together with the accounting skills, clearly explains the knowledge and practices he has to his colleagues, superiors and the people and organizations he serves, and creates new information by integrating it with the information in different disciplines.
PO-5
Knows and applies the rules of opening to international markets with the knowledge of new marketing and sales techniques, takes responsibility in teamwork.
PO-6
Have knowledge and awareness of occupational safety, worker health and environmental protection in matters related to the field of logistics and make evaluations on these issues.
PO-7
Gains knowledge and awareness of basic legal knowledge, social responsibility, ethical values, social security rights, and corrects problems, along with the ability to follow and apply the legislation related to his / her profession.
PO-8
In order to keep her / his personal and professional competence up to date, she / he takes part in the relevant communication networks, follows the changes related to the sector in which she works, constantly improves herself, and has applied knowledge.
PO-9
Thanks to the practical training she / he received in the field of logistics, she / he analyzes complex problems, creates a synthesis from different ideas and evaluates the problems with a multi-faceted perspective.
PO-10
Interprets and evaluates the classical and current theories used in the field of logistics and supply chain, taking into account the developments, changes and trends in the sector.
PO-11
It designs and executes a strategy within the framework of quality processes for current problems in the field of logistics
PO-12
Evaluates the problems with the knowledge and problem-solving skills gained in the field of logistics and organizes her / his studies at the level of expertise.
Learning Outcomes
LO-1
Will be able to define the concepts, theoretical and practical management processes related to the long-term survival of the business and provide competitive advantage, will be able to comprehend the relations and apply them.
LO-2
Will be able to analyze, comprehend problems and produce long-term solutions with a system approach, taking into account the external and internal environments in which businesses operate.
LO-3
Will be able to structure businesses in the long term by considering their environmental factors and will be able to propose and realize the necessary changes/transformations to gain superiority over the competition.
LO-4
Will be able to comprehend the principles of corporate governance with professional ethics and responsibility awareness accepted in business life and will be able to manage the business in the long term in the light of these.
LO-5
Resource-based individual and team strategic management in the field of research, communication, presentation skills (communicative skills).
