Graduate
Institute of Graduate Studies
Engineering Management English(Thesis)
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Digital Interaction and User Experience

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
IEM0301 Digital Interaction and User Experience 3/0/0 DE English 9
Course Goals
 Digital transformation of the industries has brought a new dimension to industrial engineering: design and management of digital systems. No industry today, can succeed without effective management of the digital systems (e.g.web based systems, mobile apps, software systems).

The key success factor for digital systems is user performance and satisfaction, which heavily relies on effective application of human-computer interaction (HCI) principles. On the system side, user experience (UX) is the modern concept of building "user-friendly" systems. Thus, HCI & UX is the extension of traditional human factors and ergonomics into modern digital world.

This course aims to provide students with the theoretical and applied HCI & UX knowledge that an industrial engineer should have to perform effectively in the industrial and service environments, as well as in the IT field.

The students will learn the underlying principles of HCI and UX, the tools and techniques for  evaluation and improvement of the digital systems for better user performance and satisfaction. 

Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s) Assist. Prof. Dr. Zeynep Gergin
Course Assistant(s) -
Schedule The course is not offered this semester.
Office Hour(s) The course is not offered this semester.
Teaching Methods and Techniques -Lecture, discussion, computer lab applications
Principle Sources -Jenny Preece, Helen Sharp, Yvonne Rogers, Interaction Design:Beyond Human-Computer           Interaction, 4th Edition, Wiley, (2015).                      

Jesse James Garrett, The Elements of User Experience, New Riders, (2011).
Other Sources -Donald Norman, The design of everyday things, Basic Books, (2013) Emrah Yayıcı, UX Design and usability mentor book, UXServices, (2014) Jeff Sauro, James Lewis, Quantifying the user experience, Morgan Kaufmann, (2012) Tom Tullis, Bill Albert, Measuring the user experience, Morgan Kaufmann, (2008)
Course Schedules
Week Contents Learning Methods
1. Week Course overview: introduction to digital systems, HCI & UX, the roots of HCI & UX: ergonomics and human-machine interaction, importance of HIC & UX for corporate performance Lecture, discussion
2. Week Interaction defined, types of interaction, innovative interactive systems Lecture, discussion
3. Week Cognitive aspect: Human cognition, information processing, Fitt's Law, Hyck-Hyman Law, Gestalt principles Lecture, discussion
4. Week Usability defined: the elements of usability, Technology Acceptance Model, Nielsen heuristics Lecture, discussion
5. Week UX: emotional aspect of interaction, role of UX in customer experience, Garret's 5-elements model Lecture, discussion
6. Week UX strategy, persona method for user profiling Lecture, discussion, application
7. Week Evaluation in UX: overview, quantitative and qualitative methods, performance metrics Lecture, discussion
8. Week Applied heuristic UX evaluation Lecture, application
9. Week Subjective UX evaluation tools, application and statistical data analysis Lecture, application, problem solving
10. Week User tests, methodology, data collection and statistical analysis, eye tracking Lecture, application, problem solving
11. Week Mobile UX Lecture, discussion
12. Week Future of HCI & UX Lecture, discussion
13. Week Case studies in HCI &UX Lecture, discussion
14. Week Term project presentations Presentation
15. Week Final exam
16. Week Final exam
17. Week Final exam
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Homework / Term Projects / Presentations 1 35
Final Exam 1 35


Program Outcomes
PO-1Knowledge about management processes and management skills
PO-2Knowledge and application skills related to the methods and competencies required for solving engineering problems
PO-3Knowledge about developing areas of manufacturing and service sectors
PO-4Ability to work in multi-disciplinary engineering teams
PO-5Experience and knowledge of scientific research and publishing within the frame of academic ethics
Learning Outcomes
LO-1Explain the importance of digital systems for modern industrial context, define HCI & UX, explain the relation between ergonomics and HCI & UX, give examples to show importance of HCI & UX for corporate performance
LO-2Explain the structure of human cognition and information processing, describe the application of Fitt's Law and Hyck-Hyman Law, give examples to Gestalt principles
LO-3Define usability, explain the elements of usability, discuss Technology Acceptance Model, give examples to Nielsen heuristics
LO-4Define UX, discuss UX strategy, describe quantitative, qualitative and heuristic UX evaluation methods and their performance metrics and apply the necessary statistical data analysis
LO-5Explain user test methodology, give example to application of data collection and statistical analysis in user test, explain eye tracking method
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5
LO 1
LO 2
LO 3
LO 4
LO 5