Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
IEM0504		Marketing Engineering	3/0/0	DE	English	9

Course Goals	Learning how to combine traditional marketing and digital marketing concepts in order to understand and operate marketing engineering. The objective of marketing engineering is to describe the process used by marketers to utilize knowledge-based data in decision-making. Information technologies and data-based information are modern instruments for solving contemporary marketing problems.
Prerequisite(s)	None
Corequisite(s)	None
Special Requisite(s)	Good commend of English is needed.
Instructor(s)	Assist. Prof. Dr. İ.Ethem Tarhan
Course Assistant(s)
Schedule	The course is not offered this semester.
Office Hour(s)	The course is not offered this semester.
Teaching Methods and Techniques	-Scholarly articles about marketing engineering. Resources and PowerPoint presentations and lecture notes.
Principle Sources	-Case studies, examples.
Other Sources	-Field trip to a marketing IT company

Course Schedules
Week	Contents	Learning Methods
1. Week	İntroduction to marketing engineering	Lecture notes, PowerPoint presentatios, scholarly articles
2. Week	Case studies about marketing problem solving	"
3. Week	Market Engineering Process	"
4. Week	Socio-economic and Legal Conditions	"
5. Week	Marketing engineering softwares	"
6. Week	IT infrastructure	"
7. Week	Data-Based Decision-Making	"
8. Week	Midterm Examination
9. Week	Information technology industry	"
10. Week	Traditional marketing concepts	"
11. Week	Digital marketing concepts	"
12. Week	Market Lifecyle	"
13. Week	Term Project PowerPoint presentations.	"
14. Week	Field trip to one IT based company
15. Week	Review of the course
16. Week	Final examination.
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	30
Quizzes	1	0
Homework / Term Projects / Presentations	1	10
Project(s)	1	20
Attendance / Participation	1	0
Attendance	1	0
	1	0
Final Exam	1	40

Program Outcomes PO-1 Knowledge about management processes and management skills PO-2 Knowledge and application skills related to the methods and competencies required for solving engineering problems PO-3 Knowledge about developing areas of manufacturing and service sectors PO-4 Ability to work in multi-disciplinary engineering teams PO-5 Experience and knowledge of scientific research and publishing within the frame of academic ethics

Learning Outcomes LO-1 To learn how to implement information Technologies in marketing engineering. LO-2 To learn how to control the data for sound decision-making. LO-3 LO-4 To learn socio-economic and legal conditions. LO-5 To analyse market outcome, market structure, IT infrastucture and business structure LO-6 To analyze new softwares about marketing engineering. LO-7 To learn how to observe different marketing cases in terms of marketing engineering.

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5