The course will cover the steps to be followed when designing a marketing research. Upon successful completion of the course, students are expected to gain the skills to design and conduct the researches of graduate projects, articles and master theses.
Prerequisite(s)
NONE
Corequisite(s)
NONE
Special Requisite(s)
PROFICIENCY IN ENGLISH
Instructor(s)
Arş. Gör. Taha Yusuf Çakarel
Course Assistant(s)
Schedule
This course was not opened in the 2022-2023 academic year...
Office Hour(s)
Assist. Prof. Dr. Çağla ARIKER, Basınekspres Campus, B8-6, Wednesday 13:00-15:00
Basics of literature review-2: Examination of sample articles
Review of articles
4. Week
Basics of literature review-3: Examination of sample articles
Review of articles
5. Week
Research Design: Setting the problem amd objective
Chapter presentation
6. Week
Research Design: Developing the model and hypothesis
Chapter presentation
7. Week
Midterm
Exam
8. Week
Research Design: Sampling methods
Chapter presentation
9. Week
Research Design: Data collection methods
Chapter presentation
10. Week
Research Design: Scales, reliability and validity
Chapter presentation
11. Week
Research Design: Data analysis methods
Chapter presentation
12. Week
Research Design: Interpretation of the statistical outputs
Chapter presentation
13. Week
Presentation of student research designs
Presentations and discussions
14. Week
Presentation of student research designs
Presentations and discussions
15. Week
Presentation of student research designs
Presentations and discussions
16. Week
Final
Exam
17. Week
Final
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1
Students will gain the ability to apply, analyze and synthesize their mathematical and social knowledge to business problems.
PO-2
Will be able to apply and adapt basic information about other disciplines (economics, sociology, psychology, numerical sciences, etc.) that form the basis of business management and make creative evaluations by using this information in the field of business.
PO-3
Will have basic knowledge in the field of business functions and management (management, production, marketing, accounting, finance, HRM, behavior, etc.), will be able to criticize, interpret and adapt theoretical discussions covering the relations between actors and cultures in this field.
PO-4
Will be able to design, create and evaluate a process related to business functions at every stage in line with a defined goal.
PO-5
Will be able to define and evaluate activities and relationships in business-related fields; will be able to solve problems by defining, modeling and making comments, suggesting solutions and making necessary critical decisions. (critical thinking).
Learning Outcomes
LO-1
Students will be able to design an academic marketing research.
LO-2
Students will be able to interpret marketing articles.
LO-3
Students will acquire the competence to establish the correct hypothesis in connection with the literature.
LO-4
Students will know and uses data collection tools and methods.
LO-5
Students will be able to interpret the outputs of statistical analysis.
