The objective of the course is to follow the latest developments in the technologies available for marketing and entrepreneurship purposes and to improve creative thinking abilities of the students about the use of these technologies.
Prerequisite(s)
NONE
Corequisite(s)
NONE
Special Requisite(s)
PROFICIENCY IN ENGLISH
Instructor(s)
Arş. Gör. Taha Yusuf Çakarel
Course Assistant(s)
Schedule
This course was not opened in the 2022-2023 academic year...
Office Hour(s)
Assist. Prof. Dr. Çağla ARIKER, Basınekspres Campus, B8-6, Wednesday 13:00-15:00
Contemporary academic research papaers and newspapaers, magazines.
Course Schedules
Week
Contents
Learning Methods
1. Week
Digitalizations and Intoduction to Digital marketing management
Chapter presentation and class discussions
2. Week
Digitalization of marketing, sales and customer relaltionship management
Chapter presentation and class discussions
3. Week
Search engine marketing
Chapter presentation and class discussions
4. Week
E-mail marketing
Chapter presentation and class discussions
5. Week
Social media marketing
Chapter presentation and class discussions
6. Week
E-commerce and applications
Chapter presentation and class discussions
7. Week
Midterm
Exam
8. Week
Mobile marketing abd applications
Chapter presentation and class discussions
9. Week
Digital marketing in banking industry
Chapter presentation and class discussions
10. Week
Digital marketing in retailing industry
Chapter presentation and class discussions
11. Week
Digital marketing in art
Chapter presentation and class discussions
12. Week
Digital marketing in tourism industry
Chapter presentation and class discussions
13. Week
Digital marketing in insurance industry
Chapter presentation and class discussions
14. Week
Presentation of case studies
Student presentations
15. Week
Presentation of case studies
Student presentations
16. Week
Final
Exam
17. Week
Final
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1
Students will gain the ability to apply, analyze and synthesize their mathematical and social knowledge to business problems.
PO-2
Will be able to apply and adapt basic information about other disciplines (economics, sociology, psychology, numerical sciences, etc.) that form the basis of business management and make creative evaluations by using this information in the field of business.
PO-3
Will have basic knowledge in the field of business functions and management (management, production, marketing, accounting, finance, HRM, behavior, etc.), will be able to criticize, interpret and adapt theoretical discussions covering the relations between actors and cultures in this field.
PO-4
Will be able to design, create and evaluate a process related to business functions at every stage in line with a defined goal.
PO-5
Will be able to define and evaluate activities and relationships in business-related fields; will be able to solve problems by defining, modeling and making comments, suggesting solutions and making necessary critical decisions. (critical thinking).
Learning Outcomes
LO-1
To be able to manage digital transformation of a company.
LO-2
The students learn different digital marketing channels and how to use them.
LO-3
To develop the skills to integrate traditional and digital marketing channels.
LO-4
The studenst learn the basic knowledge and latest developments about e-trader.
LO-5
The students learn the basic knowledge and latest development about mobile marketing.
