Upon successful completion of the course, students are expected to have the ability to manage the social media accounts of a business correctly and effectively.
Prerequisite(s)
none
Corequisite(s)
none
Special Requisite(s)
Competency in English
Instructor(s)
Arş. Gör. Taha Yusuf Çakarel
Course Assistant(s)
Schedule
This course was not opened in the 2022-2023 academic year...
Office Hour(s)
Assist. Prof. Dr. Çağla ARIKER, Basınekspres Campus, B8-6, Wednesday 13:00-15:00
Teaching Methods and Techniques
--Lectures, handouts, class discussions.
Principle Sources
-
Scott, David Meerman, The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly ,Wiley, 2017.
Other Sources
-
Contemporary academic research papaers and newspapaers, magazines.
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to marketing management in social media
Chapter presentation and class discussions
2. Week
Comparison of traditional marketing and social media marketing
Chapter presentation and class discussions
3. Week
Content management in social media
Chapter presentation and class discussions
4. Week
Integration of social media and traditional marketing channels
Chapter presentation and class discussions
5. Week
Facebook and its use for communication purposes
Chapter presentation and class discussions
6. Week
Selling through Facebook
Chapter presentation and class discussions
7. Week
Midterm
Exam
8. Week
Twitter and its use for communication purposes
Chapter presentation and class discussions
9. Week
Instagram and its use for communication purposes
Chapter presentation and class discussions
10. Week
Instagram Stores
Chapter presentation and class discussions
11. Week
Youtube and its use for communication purposes
Chapter presentation and class discussions
12. Week
Customer relationship in social media-1
Chapter presentation and class discussions
13. Week
Customer relationship in social media-2
Chapter presentation and class discussions
14. Week
Presentation of case studies
Student presentations
15. Week
Presentation of case studies
Student presentations
16. Week
Final
Exam
17. Week
Final
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1
Students will gain the ability to apply, analyze and synthesize their mathematical and social knowledge to business problems.
PO-2
Will be able to apply and adapt basic information about other disciplines (economics, sociology, psychology, numerical sciences, etc.) that form the basis of business management and make creative evaluations by using this information in the field of business.
PO-3
Will have basic knowledge in the field of business functions and management (management, production, marketing, accounting, finance, HRM, behavior, etc.), will be able to criticize, interpret and adapt theoretical discussions covering the relations between actors and cultures in this field.
PO-4
Will be able to design, create and evaluate a process related to business functions at every stage in line with a defined goal.
PO-5
Will be able to define and evaluate activities and relationships in business-related fields; will be able to solve problems by defining, modeling and making comments, suggesting solutions and making necessary critical decisions. (critical thinking).
Learning Outcomes
LO-1
Students will be able to manage the social media accounts of a business from a marketing perspective.
LO-2
The student will have the ability to integrate the business's traditional marketing and social media channels.
LO-3
Students learn the basics of content marketing.
LO-4
Qualification is achieved in the use of social media channels for communication and sales purposes.
LO-5
Fundamentals of customer relationship management in social media are learned.
