The course emphasizes the value and process of strategic management. In addition to familiarizing students with new subject matter, students are expected to integrate and apply their prior learning to strategic decision making in organizations. The Strategic Management course is designed to explore an organization’s vision, mission, examine principles, techniques and models of organizational and environmental analysis, discuss the theory and practice of strategy formulation and implementation such as corporate governance and business ethics for the development of effective strategic leadership
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
English is required.
Instructor(s)
Assist. Prof. Dr. Pınar SARP
Course Assistant(s)
Schedule
Tuesday, 18.00-20.50 Online.
Office Hour(s)
online
Teaching Methods and Techniques
Lecture, Discussion, Case Studies, ppt presentations
Principle Sources
Strategic Management and Competitive Advantage: Concepts and Cases
Jay B. Barney and William Hesterly
Pearson, Prentice Hall, Global Edition
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
What is Strategy And The Strategic Management Process?
Business-Level Strategies- Flexibility And Real Options
Oral presentation
8. Week
Midterm
Midterm
9. Week
Business-Level Strategies- Collusion
Oral presentation
10. Week
Corporate Strategies- Vertical Integration
Oral presentation
11. Week
Corporate Strategies- Corporate Diversification
Oral presentation
12. Week
Corporate Strategies- Organizing To Implement Corporate Diversification
Oral presentation
13. Week
Corporate Strategies- Strategic Alliances
Oral presentation
14. Week
Corporate Strategies- Mergers And Acquisitions
Oral presentation
15. Week
Final
Final
16. Week
Final
Final
17. Week
Final
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Applies mathematical and social knowledge to Business problems.
PO-2
Defines the basic information related to other disciplines (economics, sociology, psychology, numerical sciences, etc.) that form the basis of business management and uses this information in the field of business administration.
PO-3
Explain the basic information in the field of business functions and management (management, production, marketing, accounting, finance, HRM, behavior, etc.), interpret the theoretical discussions covering the relations between the actors and cultures in this field.
PO-4
Determines and applies how the theoretical and practical knowledge and skills gained in the field of business are used in research, application and field analysis.
PO-5
Defines and evaluates activities and relationships in business-related fields; solve problems by defining, modeling and commenting.
PO-6
Designs and evaluates every stage of a process related to business functions in line with a defined goal.
PO-7
Conveys the current developments in the field of business and the projects carried out with appropriate communication tools to groups in and outside the field by supporting them with quantitative and qualitative data.
PO-8
Leads in environments that require the resolution of problems related to the field of humanities; organizes personal, corporate and team work at the level of expertise
PO-9
By introducing scientific, cultural and artistic developments in the field of humanities, it contributes to the process of becoming an information society of the society in which it lives and maintains it.
PO-10
Gains effective oral and written communication skills in Turkish and English in academic and professional fields.
Learning Outcomes
LO-1
Describes the practical and integrative model of strategic management process that defines basic activities in strategic management.
LO-2
Demonstrates the knowledge and abilities in formulating strategies and strategic plans.
LO-3
Developing suggestions for change and development of a company's strategy.
LO-4
Analyzes the competitive situation and strategic dilemma in dealing with dynamic global business environment in terms of rapidly changing market trends and technological advancement.
LO-5
Evaluates challenges faced by managers in implementing and evaluating strategies based on the nature of business, industry, and cultural differences
