The objective of the course is to follow the latest developments in the technologies available for marketing and entrepreneurship purposes and to improve creative thinking abilities of the students about the use of these technologies.
Prerequisite(s)
NONE
Corequisite(s)
NONE
Special Requisite(s)
PROFICIENCY IN ENGLISH
Instructor(s)
Arş. Gör. Taha Yusuf Çakarel
Course Assistant(s)
Schedule
This course was not opened in the 2022-2023 academic year...
Office Hour(s)
Assist. Prof. Dr. Çağla ARIKER, Basınekspres Campus, B8-6, Wednesday 13:00-15:00
Contemporary academic research papaers and newspapaers, magazines.
Course Schedules
Week
Contents
Learning Methods
1. Week
Digitalizations and Intoduction to Digital marketing management
Chapter presentation and class discussions
2. Week
Digitalization of marketing, sales and customer relaltionship management
Chapter presentation and class discussions
3. Week
Search engine marketing
Chapter presentation and class discussions
4. Week
E-mail marketing
Chapter presentation and class discussions
5. Week
Social media marketing
Chapter presentation and class discussions
6. Week
E-commerce and applications
Chapter presentation and class discussions
7. Week
Midterm
Exam
8. Week
Mobile marketing abd applications
Chapter presentation and class discussions
9. Week
Digital marketing in banking industry
Chapter presentation and class discussions
10. Week
Digital marketing in retailing industry
Chapter presentation and class discussions
11. Week
Digital marketing in art
Chapter presentation and class discussions
12. Week
Digital marketing in tourism industry
Chapter presentation and class discussions
13. Week
Digital marketing in insurance industry
Chapter presentation and class discussions
14. Week
Presentation of case studies
Student presentations
15. Week
Presentation of case studies
Student presentations
16. Week
Final
Exam
17. Week
Final
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1
Applies mathematical and social knowledge to Business problems.
PO-2
Defines the basic information related to other disciplines (economics, sociology, psychology, numerical sciences, etc.) that form the basis of business management and uses this information in the field of business administration.
PO-3
Explain the basic information in the field of business functions and management (management, production, marketing, accounting, finance, HRM, behavior, etc.), interpret the theoretical discussions covering the relations between the actors and cultures in this field.
PO-4
Determines and applies how the theoretical and practical knowledge and skills gained in the field of business are used in research, application and field analysis.
PO-5
Defines and evaluates activities and relationships in business-related fields; solve problems by defining, modeling and commenting.
PO-6
Designs and evaluates every stage of a process related to business functions in line with a defined goal.
PO-7
Conveys the current developments in the field of business and the projects carried out with appropriate communication tools to groups in and outside the field by supporting them with quantitative and qualitative data.
PO-8
Leads in environments that require the resolution of problems related to the field of humanities; organizes personal, corporate and team work at the level of expertise
PO-9
By introducing scientific, cultural and artistic developments in the field of humanities, it contributes to the process of becoming an information society of the society in which it lives and maintains it.
PO-10
Gains effective oral and written communication skills in Turkish and English in academic and professional fields.
Learning Outcomes
LO-1
To be able to manage digital transformation of a company.
LO-2
The students learn different digital marketing channels and how to use them.
LO-3
To develop the skills to integrate traditional and digital marketing channels.
LO-4
The studenst learn the basic knowledge and latest developments about e-trader.
LO-5
The students learn the basic knowledge and latest development about mobile marketing.
