The course will cover the steps to be followed when designing a marketing research. Upon successful completion of the course, students are expected to gain the skills to design and conduct the researches of graduate projects, articles and master theses.
Prerequisite(s)
NONE
Corequisite(s)
NONE
Special Requisite(s)
PROFICIENCY IN ENGLISH
Instructor(s)
Arş. Gör. Taha Yusuf Çakarel
Course Assistant(s)
Schedule
This course was not opened in the 2022-2023 academic year...
Office Hour(s)
Assist. Prof. Dr. Çağla ARIKER, Basınekspres Campus, B8-6, Wednesday 13:00-15:00
Basics of literature review-2: Examination of sample articles
Review of articles
4. Week
Basics of literature review-3: Examination of sample articles
Review of articles
5. Week
Research Design: Setting the problem amd objective
Chapter presentation
6. Week
Research Design: Developing the model and hypothesis
Chapter presentation
7. Week
Midterm
Exam
8. Week
Research Design: Sampling methods
Chapter presentation
9. Week
Research Design: Data collection methods
Chapter presentation
10. Week
Research Design: Scales, reliability and validity
Chapter presentation
11. Week
Research Design: Data analysis methods
Chapter presentation
12. Week
Research Design: Interpretation of the statistical outputs
Chapter presentation
13. Week
Presentation of student research designs
Presentations and discussions
14. Week
Presentation of student research designs
Presentations and discussions
15. Week
Presentation of student research designs
Presentations and discussions
16. Week
Final
Exam
17. Week
Final
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1
Applies mathematical and social knowledge to Business problems.
PO-2
Defines the basic information related to other disciplines (economics, sociology, psychology, numerical sciences, etc.) that form the basis of business management and uses this information in the field of business administration.
PO-3
Explain the basic information in the field of business functions and management (management, production, marketing, accounting, finance, HRM, behavior, etc.), interpret the theoretical discussions covering the relations between the actors and cultures in this field.
PO-4
Determines and applies how the theoretical and practical knowledge and skills gained in the field of business are used in research, application and field analysis.
PO-5
Defines and evaluates activities and relationships in business-related fields; solve problems by defining, modeling and commenting.
PO-6
Designs and evaluates every stage of a process related to business functions in line with a defined goal.
PO-7
Conveys the current developments in the field of business and the projects carried out with appropriate communication tools to groups in and outside the field by supporting them with quantitative and qualitative data.
PO-8
Leads in environments that require the resolution of problems related to the field of humanities; organizes personal, corporate and team work at the level of expertise
PO-9
By introducing scientific, cultural and artistic developments in the field of humanities, it contributes to the process of becoming an information society of the society in which it lives and maintains it.
PO-10
Gains effective oral and written communication skills in Turkish and English in academic and professional fields.
Learning Outcomes
LO-1
Students will be able to design an academic marketing research.
LO-2
Students will be able to interpret marketing articles.
LO-3
Students will acquire the competence to establish the correct hypothesis in connection with the literature.
LO-4
Students will know and uses data collection tools and methods.
LO-5
Students will be able to interpret the outputs of statistical analysis.
