Upon successful completion of the course, students are expected to have the ability to manage the social media accounts of a business correctly and effectively.
Prerequisite(s)
none
Corequisite(s)
none
Special Requisite(s)
Competency in English
Instructor(s)
Arş. Gör. Taha Yusuf Çakarel
Course Assistant(s)
Schedule
This course was not opened in the 2022-2023 academic year...
Office Hour(s)
Assist. Prof. Dr. Çağla ARIKER, Basınekspres Campus, B8-6, Wednesday 13:00-15:00
Teaching Methods and Techniques
--Lectures, handouts, class discussions.
Principle Sources
-
Scott, David Meerman, The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly ,Wiley, 2017.
Other Sources
-
Contemporary academic research papaers and newspapaers, magazines.
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to marketing management in social media
Chapter presentation and class discussions
2. Week
Comparison of traditional marketing and social media marketing
Chapter presentation and class discussions
3. Week
Content management in social media
Chapter presentation and class discussions
4. Week
Integration of social media and traditional marketing channels
Chapter presentation and class discussions
5. Week
Facebook and its use for communication purposes
Chapter presentation and class discussions
6. Week
Selling through Facebook
Chapter presentation and class discussions
7. Week
Midterm
Exam
8. Week
Twitter and its use for communication purposes
Chapter presentation and class discussions
9. Week
Instagram and its use for communication purposes
Chapter presentation and class discussions
10. Week
Instagram Stores
Chapter presentation and class discussions
11. Week
Youtube and its use for communication purposes
Chapter presentation and class discussions
12. Week
Customer relationship in social media-1
Chapter presentation and class discussions
13. Week
Customer relationship in social media-2
Chapter presentation and class discussions
14. Week
Presentation of case studies
Student presentations
15. Week
Presentation of case studies
Student presentations
16. Week
Final
Exam
17. Week
Final
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1
Applies mathematical and social knowledge to Business problems.
PO-2
Defines the basic information related to other disciplines (economics, sociology, psychology, numerical sciences, etc.) that form the basis of business management and uses this information in the field of business administration.
PO-3
Explain the basic information in the field of business functions and management (management, production, marketing, accounting, finance, HRM, behavior, etc.), interpret the theoretical discussions covering the relations between the actors and cultures in this field.
PO-4
Determines and applies how the theoretical and practical knowledge and skills gained in the field of business are used in research, application and field analysis.
PO-5
Defines and evaluates activities and relationships in business-related fields; solve problems by defining, modeling and commenting.
PO-6
Designs and evaluates every stage of a process related to business functions in line with a defined goal.
PO-7
Conveys the current developments in the field of business and the projects carried out with appropriate communication tools to groups in and outside the field by supporting them with quantitative and qualitative data.
PO-8
Leads in environments that require the resolution of problems related to the field of humanities; organizes personal, corporate and team work at the level of expertise
PO-9
By introducing scientific, cultural and artistic developments in the field of humanities, it contributes to the process of becoming an information society of the society in which it lives and maintains it.
PO-10
Gains effective oral and written communication skills in Turkish and English in academic and professional fields.
Learning Outcomes
LO-1
Students will be able to manage the social media accounts of a business from a marketing perspective.
LO-2
The student will have the ability to integrate the business's traditional marketing and social media channels.
LO-3
Students learn the basics of content marketing.
LO-4
Qualification is achieved in the use of social media channels for communication and sales purposes.
LO-5
Fundamentals of customer relationship management in social media are learned.
