The purpose of the Consumer Behavior course, students; To ensure that they have information about the factors affecting consumer behavior and decisions and the consumer decision-making process. It is aimed to explain the relationship between the development of marketing strategies and the understanding of the factors affecting consumer behavior.
Prerequisite(s)
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Corequisite(s)
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Special Requisite(s)
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Instructor(s)
Assist. Prof. Dr. Andaç Toksoy
Course Assistant(s)
Schedule
Tuesday, 09:00-11:50 online
Office Hour(s)
Monday, 10:00-12:00, Basın Eskpres Kampüsü, B Blok, 8. Kat-806
Teaching Methods and Techniques
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Principle Sources
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Other Sources
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Course Schedules
Week
Contents
Learning Methods
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Attendance
1
10
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define innovation, explain innovation processes in detail, and analyze different innovation models.
PO-2
Students will understand the role of innovation in corporate strategy formation, set strategic objectives, and develop innovative approaches to achieve these objectives.
PO-3
Students will comprehend the role of technology in innovation processes, track technology trends, and evaluate how organizations can effectively use technology to foster innovation.
PO-4
Students will be able to identify innovative leadership qualities, apply leadership theories, and develop leadership strategies to create an innovation culture within their organizations.
PO-5
Students will understand the dynamics of the global market, analyze competitive strategies, and develop innovative marketing strategies to gain a competitive advantage in international markets.
PO-6
Students will specialize in financing innovative projects and resource management, use project budgeting techniques, and effectively manage financial risks
PO-7
Students will be able to define sustainability, evaluate the impact of innovation on sustainability, and develop sustainable innovation strategies considering environmental and social impacts.
PO-8
Students will interact with business partners, create collaborations, and enhance their organization's innovation capacity by managing strategic relationships.
PO-9
Students will evaluate the contribution of strategic partnerships and collaborations to innovation processes, analyze different partnership models, and develop effective strategies to manage partnerships.
PO-10
Students will evaluate the impact of cultural diversity on innovation processes, analyze how to leverage diversity to succeed in global markets, and demonstrate cultural sensitivity to effectively navigate diverse business environments.
Learning Outcomes
LO-1
Learning the relationship between marketing and consumer behavior.
LO-2
To have knowledge about the relationships between ethics and influencing consumer behavior
