Understanding the concepts of marketing, understanding the basics of marketing management information needed to sustain the existence of businesses
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Emine Anık
Course Assistant(s)
Schedule
Monday, 09:30-11:30, 2B04, incirli Campus
Office Hour(s)
Monday, 3a05, incirli Campus
Teaching Methods and Techniques
-
-Lecture, Presentation, Discussion, Case Study
Principle Sources
--Pazarlama İlkeleri, Prof . Dr. İsmet Mucuk , Türkmen Kitapevi, İstanbul 2017
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Marketing Definition and Developments in Marketing Understanding
Marketing Mix: Distribution: Distribution Channels, Supply Chain Management and Logistics
Lecture, presentation, case studies
11. Week
Service Marketing and Marketing Mix
Lecture, presentation, case studies
12. Week
Service Marketing and Marketing Mix
Lecture, presentation, case studies
13. Week
international marketing
Lecture, presentation, case studies
14. Week
Current Approaches and Developments in Marketing
Lecture, presentation, case studies
15. Week
Final
Final
16. Week
Final
Final
17. Week
Final
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Optician has a basic level of theoretical knowledge in the field
PO-2
They describes terms related to Opticianry field
PO-3
They will have a basic level of practical knowledge in Opticianry field
PO-4
They define problems when faced with an unexpected situation in line with the information obtained from the device.
PO-5
Detects problems and looks for solutions in their field
PO-6
Optician, using the basic knowledge of a given task is executed independently owned.
PO-7
Lifelong learning awareness, identify learning requirements and access to information resources.
PO-8
Inform individuals and organizations about the use of technological knowledge and skills they possess in the relevant issues, share their suggestions for solutions to problems orally and in writing.
PO-9
An optician, use the acquired knowledge and skills at a basic level, he served as a member of the team to face any problem.
PO-10
Personal and public health have sufficient awareness of safety and environmental protection will be aware of the risks that threaten the environment, warned the environmental and human health protection.
Learning Outcomes
LO-1
Understanding of marketing fundamentals
LO-2
Understanding the place of marketing in the business and its application areas
LO-3
Learn about new trends and business models in marketing
LO-4
Looking at current news from a marketing perspective
LO-5
Understanding the concept of marketing mix, which is the basis of strategic marketing management
