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Health Care Management Main Page / Program Curriculum / PUBLIC RELATIONS IN HEALTH INSTITUTIONS

PUBLIC RELATIONS IN HEALTH INSTITUTIONS

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
YSI2004 PUBLIC RELATIONS IN HEALTH INSTITUTIONS 2/0/0 DE Turkish 2
Course Goals
The aim of this course is to give information about the scope, content and applications of Public Relations Activities and the aim of this course is to develop. In the studies of managing companies or individuals online, the public relations of digital communication channels about the written brand and the applications that construct and manage the impression and image of brands in digital media are examined.
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Lecturer Gözde KUZU
Course Assistant(s)
Schedule Monday 09:00-10:50 CATS Meetings
Office Hour(s) CATS Meetings
Teaching Methods and Techniques * This course has been planned within the scope of Digital Distance Education up to 40% and will be given 100% Asynchronous and Synchronously enriched digital education method with CATs V3.0 interface and supported by sectoral E-Seminars in 2020-2021 Spring Semester.
Principle Sources  *Halkla İlişkiler Nedir (Prof.Dr.Filiz Balta Peltekoğlu)

*Kuramda ve Uygulamada Halkla İlişkiler,(Alaeddin Asna)

*Dijital Halkla İlişkiler (Dr. Elif Başak Sarıoğlu)

*Gerçek Zamanlı Pazarlama ve Halkla İlişkiler (David Meerman Scott)

*Kurumsal İletişim (Joep Cornelissen)

*Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları (Doç. Dr. Kadir Canöz)

Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Public Relations Definition & Conceptual Framework Digital Education
2. Week The Importance of Public Relations in Businesses Digital Education
3. Week Historical Development and Models of Public Relations Digital Education
4. Week Public Relations and Related Fields Digital Education
5. Week Internal and External Public Relations Digital Education
6. Week Symmetric - Acitmetric / Proactive- Reactive Public Relations Digital Education
7. Week Midterm Midterm
8. Week Digital Transformation of Target Audience Digital Education
9. Week Digital Public Relations Digital Education
10. Week Public Relations Practices - Sponsorship - Social Responsibility Digital Education
11. Week Public Relations Practices - Crisis Management - Media Relations Digital Education
12. Week Public Relations Applications - Reputation Management Digital Education
13. Week The Role of Social Media, Big Data and Artificial Intelligence in Digital Public Relations Digital Education
14. Week Digital PR Examples Digital Education
15. Week Final exam Final Exam
16. Week Final exam Final exam
17. Week Final exam Final exam
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Homework / Term Projects / Presentations 1 20
Final Exam 1 50


Program Outcomes
PO-1Where necessary to communicate effectively in Turkish and other foreign languages ​​effectively orally or in writing to use
PO-2The acquired theoretical knowledge in practice in individual work and team work skills to transform
PO-3Health institutions, business ethics and social responsibility have the ability to apply concepts
PO-4Health institutions have gained the skills of human resources management
PO-5Knowing the types of communication techniques in health care institutions and to apply these techniques to analyze and type.
PO-6Health institutions have sufficient knowledge about the organization and management.
PO-7Human resources in healthcare organizations to efficiently use
PO-8Health sector, local, national and international social issues comprehension
PO-9Present understanding of management appropriate to apply total quality management in the health sector
PO-10Used in health care institutions and methods that can be used to develop IT skills have
PO-11Know the workings of economic and management in healthcare organizations, assessment
PO-12Health care facilities planning, organization, coordination, execution and control functions to successfully conduct
PO-13Global health planning in health systems, health policy, etc. Having knowledge on issues and emphasis on patient safety and health, as well as to comprehend the legal consequences of this practice
PO-14Management functions in health institutions and organizations have sufficient knowledge
PO-15Cost management in health care organizations to learn about the process and make relevant records and using the Chart of Accounts to make the accounting records
PO-16The concept of insurance, social security and health systems, Public Health, private health insurance and reimbursement methods to have information.
Learning Outcomes
LO-11) Introducing the requirements for public relations speciality
LO-22) Defining the functions of public relations in institutions
LO-33) Defining the principles and rules of public relations in institutions
LO-44) Determining public relations activities
LO-55) Transferring the practical applications of public relations methods to the students
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15PO 16
LO 1
LO 2
LO 3
LO 4
LO 5