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Health Care Management Main Page / Program Curriculum / BRAND MANAGEMENT IN HEALTH INSTITUTIONS

BRAND MANAGEMENT IN HEALTH INSTITUTIONS

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
YSI3009 BRAND MANAGEMENT IN HEALTH INSTITUTIONS 3/0/0 DE Turkish 3
Course Goals
Providing background about brand management and reviewing literature 
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Lecturer Büşra KAYA
Course Assistant(s)
Schedule Friday, 12.00. CATs V.3.0.
Office Hour(s) Friday, 12.00. CATs Meeting.
Teaching Methods and Techniques

This course is planned as "Digital Distance Education" up to 40%, and will be given with digital training method enriched as 100% Asynchronous and Synchronous, by the CATs V3.0 interface and supported by sectoral E-Seminars in Fall 2020.

Principle Sources

Marka Yönetimi ve Marka Stratejileri. Mehmet Akif Çakırer, Ekin Basım Yayın.

 Marka Yönetimi ve Pazarlama Stratejileri. S. Bora Çavuşoğlu, Nobel Akademik Yayıncılık.

Other Sources -
Course Schedules
Week Contents Learning Methods
1. Week Brand concep Oral presentation
2. Week Brand Management Oral presentation
3. Week Customer-Based Brand Equity Oral presentation
4. Week Brand Positioning Oral presentation
5. Week Price and Value Creation Oral presentation
6. Week Choosing Brand Elements to Build Brand Equity Oral presentation
7. Week Midterm exam Midterm exam
8. Week Designing Marketing Programs to Build Brand Equity Oral presentation
9. Week Measuring Sources of Brand Equity Oral presentation
10. Week Designing and Implementing Branding Strategies Oral presentation
11. Week Managing Brands over Time Oral presentation
12. Week Managing Brands over Geographic Boundaries and Market Segments Oral presentation
13. Week Managing Brands over Geographic Boundaries and Market Segments Oral presentation
14. Week Final exam
15. Week Final exam
16. Week Final exam
17. Week Final exam
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Homework / Term Projects / Presentations 1 10
Final Exam 1 50


Program Outcomes
PO-1Where necessary to communicate effectively in Turkish and other foreign languages ​​effectively orally or in writing to use
PO-2The acquired theoretical knowledge in practice in individual work and team work skills to transform
PO-3Health institutions, business ethics and social responsibility have the ability to apply concepts
PO-4Health institutions have gained the skills of human resources management
PO-5Knowing the types of communication techniques in health care institutions and to apply these techniques to analyze and type.
PO-6Health institutions have sufficient knowledge about the organization and management.
PO-7Human resources in healthcare organizations to efficiently use
PO-8Health sector, local, national and international social issues comprehension
PO-9Present understanding of management appropriate to apply total quality management in the health sector
PO-10Used in health care institutions and methods that can be used to develop IT skills have
PO-11Know the workings of economic and management in healthcare organizations, assessment
PO-12Health care facilities planning, organization, coordination, execution and control functions to successfully conduct
PO-13Global health planning in health systems, health policy, etc. Having knowledge on issues and emphasis on patient safety and health, as well as to comprehend the legal consequences of this practice
PO-14Management functions in health institutions and organizations have sufficient knowledge
PO-15Cost management in health care organizations to learn about the process and make relevant records and using the Chart of Accounts to make the accounting records
PO-16The concept of insurance, social security and health systems, Public Health, private health insurance and reimbursement methods to have information.
Learning Outcomes
LO-1Describe stages of brand development
LO-2Cite levels of brand loyalty
LO-3Identify ways of expanding a product line, and discuss risks that product-line extensions pose
LO-4Ability to measure brand equity
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15PO 16