Presentation of International Market Concepts, Promotion of Marketing Mix and Payment and Delivery Methods in International Market, Giving Basic Information for the Operation of Enterprises in the International Area.
Prerequisite(s)
none
Corequisite(s)
none
Special Requisite(s)
Attendance
Instructor(s)
Lecturer Fatma KÖMÜRCÜOĞLU SOYTÜRK
Course Assistant(s)
Schedule
Tuesday 13:00-14:500 İncirli Campus, 1B10
Office Hour(s)
Monday 11:00-12:00 İncirli Campus, 3B-05
Teaching Methods and Techniques
-Lecture, Presentation, Discussion and Case Study
Principle Sources
Prof. Dr. Erdoğan TAŞKIN “Uluslararası Pazarlama” Tükmen Kitabevi 2012
Prof. Dr. Mehmet MARANGOZ “Pazarlama Yönetimi” Beta Basım A.Ş. Temmuz 2017
Philip ve Milton KOTLER “Küresel Pazarda Büyümenin 8 Yolu” Kapital Medya Hizmet A.Ş. 2.Basım Şubat 2016
Prof.Dr. Sevgi Ayşe ÖZTÜRK, Doç. Dr. Nezihe Figen ERSOY “Küresel Pazarlama” T.C. Anadolu Üniversitesi Yayını No: 2821
Other Sources
Articles and Digital Journal Journals
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to international marketing, main concepts
Lecture, Presentation, Case Study
2. Week
Importance of International Trade, Globalization and International Marketing
Lecture, Presentation, Case Study
3. Week
International Marketing Environment
Lecture, Presentation, Case Study
4. Week
Market Segmentation in International Marketing
Lecture, Presentation, Case Study
5. Week
Marketing Research in International Marketing
Lecture, Presentation, Case Study
6. Week
International Market Entry Strategies
Lecture, Presentation, Case Study
7. Week
Midterm exam
8. Week
Product Decisions in International Marketing
Lecture, Presentation, Case Study
9. Week
Price Decisions in International Marketing
Lecture, Presentation, Case Study
10. Week
Distribution Decisions in International Marketing
Lecture, Presentation, Case Study
11. Week
Promotion Decisions in International Marketing
Lecture, Presentation, Case Study
12. Week
New Marketing Trends
Lecture, Presentation, Case Study
13. Week
Case analysis
Lecture, Presentation, Case Study
14. Week
Final exam
Lecture, Presentation, Case Study
15. Week
Final exam
16. Week
Final exam
17. Week
Final exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Where necessary to communicate effectively in Turkish and other foreign languages effectively orally or in writing to use
PO-2
The acquired theoretical knowledge in practice in individual work and team work skills to transform
PO-3
Health institutions, business ethics and social responsibility have the ability to apply concepts
PO-4
Health institutions have gained the skills of human resources management
PO-5
Knowing the types of communication techniques in health care institutions and to apply these techniques to analyze and type.
PO-6
Health institutions have sufficient knowledge about the organization and management.
PO-7
Human resources in healthcare organizations to efficiently use
PO-8
Health sector, local, national and international social issues comprehension
PO-9
Present understanding of management appropriate to apply total quality management in the health sector
PO-10
Used in health care institutions and methods that can be used to develop IT skills have
PO-11
Know the workings of economic and management in healthcare organizations, assessment
PO-12
Health care facilities planning, organization, coordination, execution and control functions to successfully conduct
PO-13
Global health planning in health systems, health policy, etc. Having knowledge on issues and emphasis on patient safety and health, as well as to comprehend the legal consequences of this practice
PO-14
Management functions in health institutions and organizations have sufficient knowledge
PO-15
Cost management in health care organizations to learn about the process and make relevant records and using the Chart of Accounts to make the accounting records
PO-16
The concept of insurance, social security and health systems, Public Health, private health insurance and reimbursement methods to have information.
Learning Outcomes
LO-1
To have a knowledge about basic methods used in accounting and business practices of these methods
LO-2
Identify the functions and implementations of marketing in business life, be able to conduct market research and use the marketing communication as required
LO-3
To have the knowledge about computers and relevant programs needed
LO-4
To be able to apply business processes and basic principles of project management techniques
LO-5
To have the ability of effective communication skills both orally and written
LO-6
To be able to make quality-oriented plans within business structure
LO-7
To be able to develop business analysis for targeting appropriate investments and follow-up
LO-8
To be able to take advantage of financial analysis techniques within business environment
LO-9
To be able to benefit from major numerical analysis methods and their implementations in business
LO-10
To follow the basic legislation related to the business and have a knowledge on basic law
LO-11
To have knowledge about Ataturk's Principles and Revolution History
LO-12
Recognize the basic principals and processes of production and sales management
LO-13
To have vocational knowledge of English in Business and Management
LO-14
To have a basic knowledge in the field of Business Management
LO-15
To know organizational structure in the way of planning, organization, leadership and control mechanisms
LO-16
Recognizing human resources management and labor and social security legislations
LO-17
To be master in the legislations related to the business and take legal responsibility by taking basic legislations which shapes the regulatory framework of the business into account
LO-18
To take advantage of data collection techniques for problem solving and decision making
