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Health Care Management Main Page / Program Curriculum / MANAGEMENT OF CORPORATE COMMUNICATION IN HEALTH INSTITUTIONS

MANAGEMENT OF CORPORATE COMMUNICATION IN HEALTH INSTITUTIONS

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
YSI3017 MANAGEMENT OF CORPORATE COMMUNICATION IN HEALTH INSTITUTIONS 3/0/0 DE English 3
Course Goals
 It is intended to provide information about basic concepts of corporate communication and corporate’ communication activities with their stakeholders such as employees, customers, shareholders, media.
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s) Lecturer Gözde Kuzu
Course Assistant(s)
Schedule Thursday 09:00-11:50 CATS Meetings
Office Hour(s) CATS Meetings
Teaching Methods and Techniques This course is planned as "Digital Distance Education" up to 40%, and will be given with digital training method enriched as 100% Asynchronous and Synchronous, by the CATs V3.0 interface and supported by sectoral E-Seminars in Fall 2020.
Principle Sources

*Kurumsal İletişim (Joep Cornelissen)

*Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları (Doç. Dr. Kadir Canöz)

*İşletmelerin Kaçınılmaz Yolculuğu Dijital Dönüşüm (Prof. Dr. Işıl Mendes Pekdemir)

 

Other Sources  *Halkla İlişkiler Nedir (Prof. Dr. Filiz Balta Peltekoğlu)

*Dijital Halkla İlişkiler (Dr. Elif Başak Sarıoğlu)

*Gerçek Zamanlı Pazarlama ve Halkla İlişkiler (David Meerman Scott)

Course Schedules
Week Contents Learning Methods
1. Week Public Relations and Corporate Communication Digital Education
2. Week Public Relations and Corporate Communication Digital Education
3. Week Historical Development and Models of Public Relations Digital Education
4. Week Public Relations and Related Fields Digital Education
5. Week Target Audience in Public Relations Digital Education
6. Week The Importance of Public Relations in Business Digital Education
7. Week Digital Transformation in Business Digital Education
8. Week Midterm Exam
9. Week Corporate Identity and Corporate Image in Health Institutions Digital Education
10. Week Internal Communication in Health Institutions Digital Education
11. Week Corporate Social Responsibility in Health Institutions - Sponsorship Digital Education
12. Week Advertising in Health Institutions - Media Relations Digital Education
13. Week Crisis Management in Health Institutions Digital Education
14. Week Final Exam
15. Week Final Exam
16. Week Final Exam
17. Week Final Exam
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 20
Final Exam 1 80


Program Outcomes
PO-1Where necessary to communicate effectively in Turkish and other foreign languages ​​effectively orally or in writing to use
PO-2The acquired theoretical knowledge in practice in individual work and team work skills to transform
PO-3Health institutions, business ethics and social responsibility have the ability to apply concepts
PO-4Health institutions have gained the skills of human resources management
PO-5Knowing the types of communication techniques in health care institutions and to apply these techniques to analyze and type.
PO-6Health institutions have sufficient knowledge about the organization and management.
PO-7Human resources in healthcare organizations to efficiently use
PO-8Health sector, local, national and international social issues comprehension
PO-9Present understanding of management appropriate to apply total quality management in the health sector
PO-10Used in health care institutions and methods that can be used to develop IT skills have
PO-11Know the workings of economic and management in healthcare organizations, assessment
PO-12Health care facilities planning, organization, coordination, execution and control functions to successfully conduct
PO-13Global health planning in health systems, health policy, etc. Having knowledge on issues and emphasis on patient safety and health, as well as to comprehend the legal consequences of this practice
PO-14Management functions in health institutions and organizations have sufficient knowledge
PO-15Cost management in health care organizations to learn about the process and make relevant records and using the Chart of Accounts to make the accounting records
PO-16The concept of insurance, social security and health systems, Public Health, private health insurance and reimbursement methods to have information.
Learning Outcomes
LO-1Can evaluate a healty institution in terms of corporate communication.
LO-2Can design corporate communication plan for a healty institution.
LO-3Can ute intra-corporate communication of a cooperation.
LO-4Can analyze corporate communication efforts of various institutions.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15PO 16
LO 1
LO 2
LO 3
LO 4