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Course Goals |
The main purpose of the corporate communication management course is to protect the values of the institution in the aviation sector, to motivate the employees, to support the creation of a strong corporate culture in order to create a strong brand, and to convey the importance of creating a positive image in terms of bringing together what an institution covers in terms of corporate existence. In this context, it is aimed to create a transparent, reliable and strong corporate perception, to protect and strengthen this perception, and to strengthen the perception of corporate commitment of our students who aim to take part in the aviation sector.
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Prerequisite(s) |
CORPORATE COMMUNICATION MANAGEMENT |
Corequisite(s) |
CORPORATE COMMUNICATION MANAGEMENT |
Special Requisite(s) |
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.) |
Instructor(s) |
Lecturer Sadiye Oya Işıkçı |
Course Assistant(s) |
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Schedule |
DERS, BU YARIYIL AÇILMAMIŞTIR. |
Office Hour(s) |
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Teaching Methods and Techniques |
- Lecture (presentation), question-answer, discussion, problem solving, case study and group work methods and computer assisted teaching techniques are used.
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Principle Sources |
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Other Sources |
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Course Schedules |
Week |
Contents |
Learning Methods |
1. Week |
Concepts Related to Corporate Communication Management |
Visual Auditory Naration.Question Answer Method |
2. Week |
Corporate Communication Concept, Definition and Scope Communication as a Process and Its Elements |
Visual Auditory Naration.Question Answer Method |
3. Week |
Principles, Functions and Aims of Corporate Communications |
Visual Auditory Naration.Question Answer Method |
4. Week |
Strategic Perspective on Corporate Communication, Areas in which Corporate Communication Interacts |
Visual Auditory Naration.Question Answer Method |
5. Week |
The Importance of Corporate Communication in the Airline Industry |
Visual Auditory Naration.Question Answer Method |
6. Week |
The Importance of Communication in Corporate Culture, Factors Barring Institutional Communication |
Visual Auditory Naration.Question Answer Method |
7. Week |
Corporate Communication Network Models |
Visual Auditory Naration.Question Answer Method |
8. Week |
Midterm Exam |
Midterm Exam |
9. Week |
Corporate Culture Concept, Importance, Characteristics, Functions and Classification |
Visual Auditory Naration.Question Answer Method |
10. Week |
Establishment of Corporate Identity and Its Constituent Elements |
Visual Auditory Naration.Question Answer Method |
11. Week |
Corporate Design and Visual Identity, Corporate Image, Brand And Advertising Management |
Visual Auditory Naration.Question Answer Method |
12. Week |
Corporate Image Management Approaches, Corporate Brand Architecture |
Visual Auditory Naration.Question Answer Method |
13. Week |
Corporate Communication and Social Media, New Media Understanding, On-Line Corporate Communication Examples in Social Media |
Visual Auditory Naration.Question Answer Method |
14. Week |
Corporate Social Responsibility and Public Relations |
Visual Auditory Naration.Question Answer Method |
15. Week |
Final Exam |
Final Exam |
16. Week |
Final Exam |
Final Exam |
17. Week |
Final Exam |
Final Exam |