Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
HHK0636			2/0/0	DE		2

Course Goals	To have basic knowledge by learning the main concepts of corporate culture, to understand the importance of corporate image, corporate identity and brand value in the service sector in terms of customer satisfaction
Prerequisite(s)	Course Code Course Name…
Corequisite(s)	Course Code Course Name…
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	Lecturer Sinem İkien
Course Assistant(s)
Schedule	Wednesday, 13.00-14.50, Incirli Campus 5A-05
Office Hour(s)	Sinem İKİEN, Monday, 13.00-14.00, Incirli Campus 4A-03
Teaching Methods and Techniques	-Lecture, discussion
Principle Sources	- Kurum Kültürü, Z. Beril AKIN VURAL, İletişim Yayınları 2018
Other Sources	- Kurumsal Kültür, Cem KOZLU, Remzi Kitapevi, 2013

Course Schedules
Week	Contents	Learning Methods
1. Week	Corporate Culture Overview	Presentation, discussion
2. Week	Concepts that Make Up the Corporate Culture	Presentation, discussion
3. Week	Dimensions of Corporate Culture	Presentation, discussion
4. Week	The Impact of Corporate Culture	Presentation, discussion
5. Week	Factors Affecting Corporate Culture	Presentation, discussion
6. Week	Types of Corporate Culture	Presentation, discussion
7. Week	Classification of Corporate Culture	Presentation, discussion
8. Week	Midterm exam	Midterm Exam
9. Week	The Basic Facts That Make Up the Corporate Culture	Presentation, discussion
10. Week	The Importance of Corporate Culture and Sample of Corporate Cultures	Presentation, discussion
11. Week	Brand	Presentation, discussion
12. Week	The Importance and Power of the Brand	Presentation, discussion
13. Week	Quality of Service in Air Transportation	Presentation, discussion
14. Week	General Evaluation	Presentation, discussion
15. Week	Final Exam	Final Exam
16. Week	Final Exam	Final Exam
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 It is to have knowledge in economics and business administration PO-2 It is to have knowledge in the field of safety management systems PO-3 Having knowledge of diction and announce areas PO-4 Having knowledge of catering and service area PO-5 To have knowledge of basic first aid area PO-6 Having knowledge in the field of Crew Resource Management PO-7 Flights to have information on the safety area Mock Up PO-8 Emergency Operations and have knowledge about the safety procedures PO-9 Having information about civil aviation PO-10 Having knowledge about the field of Civil Aviation Cabin Services

Learning Outcomes LO-1 To learn the main concepts of corporate culture LO-2 To have knowledge about corporate identity LO-3 To have information about the corporate image LO-4 To have knowledge about the cultural belonging and cycle of belonging LO-5 The Importance of being a brand LO-6 To understand the importance of customer satisfaction

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6