|
Course Goals |
The aim of the course is to enable students to communicate with the customers in accordance with the business targets and strategies, to classify them according to their characteristics, to interpret online customer behaviors, traditional customer behaviors in relation to their features, to arrange appointments, to contribute to the customer satisfaction assessment operations. |
Prerequisite(s) |
CUSTOMER RELATIONSHIP MANAGEMENT |
Corequisite(s) |
CUSTOMER RELATIONSHIP MANAGEMENT |
Special Requisite(s) |
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.) |
Instructor(s) |
Lecturer Tuğba Çedikçi |
Course Assistant(s) |
|
Schedule |
The course has not been opened this semester |
Office Hour(s) |
The course has not been opened this semester |
Teaching Methods and Techniques |
Presentation |
Principle Sources |
Prsentation and Lecture Notes |
Other Sources |
|
|
Course Schedules |
Week |
Contents |
Learning Methods |
1. Week |
To communicate with the customer -1 |
Oral Presentation, Application |
2. Week |
To communicate with the customer -2 |
Oral Presentation, Application |
3. Week |
To communicate with the customer -1 |
Oral Presentation, Application |
4. Week |
To communicate with the customer -2 |
Oral Presentation, Application |
5. Week |
To interpret the behavior relevant to online customers -1 |
Oral Presentation, Application |
6. Week |
To interpret the behavior relevant to online customers -2 |
Oral Presentation, Application |
7. Week |
To interpret the behavior relevant to traditional customers -1 |
Oral Presentation, Application |
8. Week |
To interpret the behavior relevant to traditional customers -2 |
Oral Presentation, Application |
9. Week |
Midterm |
Midterm |
10. Week |
To arrange appointments and follow them |
Oral Presentation, Application |
11. Week |
To host the customers |
Oral Presentation, Application |
12. Week |
To contribute to the creation of customer value |
Oral Presentation, Application |
13. Week |
To contribute to the measurement of customer satisfaction |
Oral Presentation, Application |
14. Week |
To contribute to the measurement of customer satisfaction |
Oral Presentation, Application |
15. Week |
Final Exam |
Final Exam |
16. Week |
Final Exam |
Final Exam |
17. Week |
Final Exam |
Final Exam |