The students learn what’s the economical and financial functions of insurance. They believe insurance is very important in economical growth and development market conditions Introduced by globalization in the context of changing conditions. They know what we can do for developing insurance production.
Prerequisite(s)
Fundamentals of Insurance
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Ögr. Gör. Emine Anık
Course Assistant(s)
Schedule
The course has not been opened this semester.
Office Hour(s)
Tuesday, İncirli, 4A03
Teaching Methods and Techniques
Lecture, presentation, case studies
Principle Sources
-Ö.F. Güven ve A.Öztürk, Bankacılık ve Sigortacılıkta Pazarlama, Beta Yayıncılık, 2014.
P. Kotler, Pazarlama 4.0, Optimist Yayıncılık, İstanbul, 2018
Other Sources
Academic articles, magazines
İsmet Mucuk, Pazarlama İlkeleri, 2017, İstanbul
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction
Digital Education
2. Week
The Concept and Historical Development of Banking
Digital Education
3. Week
The Relation Between Marketing and Banking
Digital Education
4. Week
Marketing in Banking
Digital Education
5. Week
Banking Services and Qualifications of Services
Digital Education
6. Week
Pricing
Digital Education
7. Week
General Review
Digital Education
8. Week
Midterm exam
Exam
9. Week
Distribution in Banking Services
Digital Education
10. Week
Promotion in Banking Services
Digital Education
11. Week
Advertising and Personal Sales in Banking Services
Digital Education
12. Week
Public Relations and Customer Relations Management in Banking Services
Digital Education
13. Week
Customer Satisfaction in Banking
Digital Education
14. Week
Relationship between Insurance, Historical Development and Marketing
Digital Education
15. Week
Marketing Mix in Insurance
Digital Education
16. Week
Final Exam
Exam
17. Week
Final Exam
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Final Exam
1
100
Program Outcomes
PO-1
To know the responsibility about the position of their job in the field of banks and insurance companies.
PO-2
To explain the importance of research and development issues of their related field by means of individual or group studies.
PO-3
To understand the importance of follow-up the legislation in the field of profession.
PO-4
To express the importance of the banking for national economy and businesses.
PO-5
To do work of their related field by using computer. Store information and using stored information.
PO-6
To take responsibility in the management levels.
PO-7
Finding practical solutions against the problems to business activities and giving the right decision.
PO-8
Assuming responsibility in finance and banking sector and after providing legal terms opened his/her own office on behalf of, train qualified manpower.
PO-9
Analysis and interpretation balance sheet and income statement of a business.
PO-10
To make Bank and insurance accounting.
PO-11
Equipped in terms of customer relations and human resources
PO-12
To receive general information in banking and insurance and be informed about the bank and insurance law.
PO-13
To know camputer programmes well about of the profession.
PO-14
To have knowledge about professional English in banking and insurance.
Learning Outcomes
LO-1
The students learn what’s the economical and financial functions of insurance. They believe insurance is veriy importand in economical growth and development market conditions Introduced by globalization in the context of changing conditions.
LO-2
They know what we can do for developing insurance production and they can effect Turkish Insurance Sector
LO-3
Explains the importance of banking and insurance and sectoral developments in terms of country and global perspective.
LO-4
Explain the difference of insurance marketing from other goods and services marketing, and the effects of functions on economic growth and development.
LO-5
Explains the difference of insurance production from marketing of other goods and services, the effects of production on socio-economic life and its importance
