Understanding the basis of marketing, marketing concepts, internal and external factors that affect marketing decision, strategic marketing planning, purchasing behavior and purchasing decisions of consumers, market segmentation, and target market selection.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Öğr.Gör .Emine Anık
Course Assistant(s)
-
Schedule
THE COURSE HAS NOT BEEN OPENED THIS TERM
Office Hour(s)
Monday, 09:00-11:00 CATS / 4A01 İncirli Campus
Teaching Methods and Techniques
-Lecture, presentation, case study
Principle Sources
Pazarlama İlkeleri, Prof . Dr. İsmet Mucuk , Türkmen Kitapevi, İstanbul 2017
Other Sources
-Pazarlama İlkeleri ve Yönetimi, Remzi Altunışık, Ömer Toprak, Şuayip Özdemir, Beta Yayınları, İstanbul, 2014
-Some business magazines-
Pazarlama, İlkeler, Yönetim, Örnek Olaylar, Prof Dr. Cemal Yükselen, Detay Yayıncılık, Ankara 2017
Course Schedules
Week
Contents
Learning Methods
1. Week
Definition of Marketing, Developments in Marketing
Lecture, presentation
2. Week
Marketing Concepts, Marketing Environment
Lecture, presentation
3. Week
Marketing Management Strategic Marketing Planning and Growth Strategies
Lecture, presentation
4. Week
Marketing Research, Market Types - Consumer Markets and Consumer Behavior, Industrial and International Markets
Service marketing mix-distributions channels, promotion
Lecture, presentation
14. Week
International marketing
Lecture, presentation
15. Week
Current Approaches and Developments in
Marketing
Lecture, presentation
16. Week
Final exam
Exam
17. Week
Final exam
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Final Exam
1
100
Program Outcomes
PO-1
PO 1. To have a basic knowledge in the field of Foreign Trade and to recognize
various documents used
PO-2
PO 2. To have a basic knowledge of Export and customs regulation.
PO-3
PO 3. To gain information about basic methods used in accounting and business practices of these methods
PO-4
PO 4. Identify the functions and applications of marketing in business, do market research and marketing communications as required by their use
PO-5
PO 5. Knowledge of the formation of international trade and international trade policies
PO-6
PO 6. To have the knowledge associated with the management of foreign trade and logistics
PO-7
PO 7. To have the knowledge and use of computer programs
PO-8
PO 8. To have the knowledge of foreign trade financing
PO-9
PO 9. To have the knowledge of international trade and EU law
PO-10
PO 10. To have a basic knowledge on business management and vision on international business
PO-11
PO 11. By graduation project having the practice on researching and reporting the knowledge needed.
PO-12
PO 12. To have the basic law knowledge and legislation related to foreign trade profession
PO-13
PO 13. To have the ability to communicate effectively in orally and in writing
PO-14
PO 14. To have knowledge on Ataturk's Principles and Revolution History
PO-15
PO 15. To have the professional English on Foreign trade
Learning Outcomes
LO-1
It mentions scope of marketing, marketing management and describes development of marketing.
LO-2
It explains marketing information system and the nature of the definitions of marketing research, and tells the mutual relations. It describes primary and secondary data with the benefits and drawbacks of the survey,the methods of observation and experiment. It gives information about consumer market and the types of it, and also demographic and economic characteristics that affect consumer behavior in the social, psychological and personal factors of consumer purchase decision process, It mentions market segmentation.
LO-3
It explains consumer market and its varities, demographic and economic features those effect consumer behaviour, consumer decision making process and also market segmentation, target market strategies, positioning and product mix.
LO-4
It mentions product, price, place and promotion as marketing mix. It explains product planning, new product development process, product price, product place and promotion.
