İlancılık 100. Yıl Marketing Communication Techniques
Course Code
Semester
Course Name
LE/RC/LA
Course Type
Language of Instruction
ECTS
MGT0028
İlancılık 100. Yıl Marketing Communication Techniques
2/0/0
DE
2
Course Goals
The goal of this course is to give the students an understanding of Marketing communication that can be used in Graphic Design.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
Attendance
Instructor(s)
Assist. Prof. Dr. Ömür Kınay Alkan
Course Assistant(s)
Schedule
Tuesday 09:00-10:50 4A01 İncirli campus
Office Hour(s)
Wednesday 13:00-14:00 4b03 İncirli campus
Teaching Methods and Techniques
Lecture, discussion
Principle Sources
Pazarlama İlkeleri İsmet Mucuk, Türkmen Kitapevi, İstanbul, 2017
Pazarlama İletişiminde Temel Yaklaşımlar, Mehmet Sedar Erciş, Nobel, Ankara, 2010
Pazarlama 4.0 , Philip Kotler
Pazarlamanın 22 kuralı, Al Ries & Jack Trout, Medicat Kitapları, 2020
Segmentation of the Market, Targeting and
Positioning
Oral presentation
6. Week
Marketing Research, Market Types
Oral presentation
7. Week
General Review
Oral presentation
8. Week
Midterm Exam
Exam
9. Week
Marketin Communication Strategies
Oral presentation
10. Week
The immutable laws of Marketing 1-4
Oral presentation
11. Week
The immutable laws of Marketing 5-9
Oral presentation
12. Week
The immutable laws of Marketing 10-14
Oral presentation
13. Week
The immutable laws of Marketing 15-18
Oral presentation
14. Week
The immutable laws of Marketing 19-22
Oral presentation
15. Week
Current Approaches & Developments on
Marketing
Oral presentation
16. Week
Final
Exam
17. Week
Final
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Attendance
1
0
Final Exam
1
60
Program Outcomes
PO-1
PO 1. Education may be successful in their relevant industry knowledge and be equipped.
PO-2
PO 2. Students can also be trained to be employed of advertising and graphic agencies, print shop, photo studios and corporate communications departments of large organizations.
PO-3
PO 3. Graphic Design Program in accordance with the constantly changing and evolving dynamics of community regeneration and aims to capture the contemporary one.
PO-4
PO 4. Graphic Design Program objectives, the basic concepts of art and graphic design application, which includes synthesis.
PO-5
PO 5. At all stages of education, science, technology and artistic values, according to originality, expressive power, the implementation of the scientific method, analysis, and training will be given in accordance with the ability to use the material.
PO-6
PO 6. The program can keep pace with technological innovations brought by the era and is in an effort to progress in line with international educational programs.
PO-7
PO 7. According to the needs of today's self-renewing, producing, manufacturing process involved in, as well as a program of academic studies.
PO-8
PO 8. Our faculty members and students carrying out the work of our school graphics and is a consultant.
PO-9
PO 9. Design on making a lifestyle.
PO-10
PO 10. Advertising, public relations and marketing departments to ensure the adequacy of pre-knowledge to be able to work.
Learning Outcomes
LO-1
Changes in Marketing communication.
LO-2
The importance and analysis of the marketing mix
LO-3
The combination of the marketing mix elements with graphic design
