It will provide a solid perspective on the field and importance of the advertising writing profession in the marketing communication / advertising sector, its relevance to creativity, its place in the marketing science, the basic creative strategies and associations in this area, the writing procedures and techniques in various circles, to teach at the level.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Büşra Kaya
Course Assistant(s)
Schedule
Friday 11:00 - 12:45 Distance Learning on Cats Platform
Office Hour(s)
Wednesday 14:00 - 14:45 Cats Platform Chat Room
Teaching Methods and Techniques
This course was planned as formal, but after the developments in the pandemic process, it was decided to continue the course with the Digital Distance Education method within the framework of the recommendations of YÖK. The theoretical part of the course will be supported by sectoral E-Webinars that will be given in the Fall Semester with 100% Asynchronous and Synchronous enriched digital method and CATs V3.0 interface. Those that can be given from the Applied parts of the course will be given again by the Digital Distance Education method, and according to the developments experienced during the pandemic process of the applications that cannot be given, in the Fall Semester in the last semester of the semester, they will be given with the optional appointment method and the hybrid method alternately watched over the CATs V3.0 system.
Principle Sources
- Creative Sources on Cats Platform
Other Sources
-
Course Schedules
Week
Contents
Learning Methods
1. Week
Basic concepts (1)
Theoric
2. Week
Basic concepts (2)
Theoric
3. Week
Deontology of marketing communication and ad text
Theoric
4. Week
Function and objectives of the ad
Theoric and Practice
5. Week
The position of an advertising writer in an agent and the division of labor / cooperation
Theoric
6. Week
Scientific / artistic coordinates of the ad script
Writing procedures and techniques in different marketing communications circles (1)
Theoric and Practice
14. Week
Writing procedures and techniques in different marketing communication channels (2)
Theoric and Practice
15. Week
Final
Final
16. Week
Final
Final
17. Week
Final
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Project(s)
5
50
Final Exam
1
50
Program Outcomes
PO-1
PO 1. Education may be successful in their relevant industry knowledge and be equipped.
PO-2
PO 2. Students can also be trained to be employed of advertising and graphic agencies, print shop, photo studios and corporate communications departments of large organizations.
PO-3
PO 3. Graphic Design Program in accordance with the constantly changing and evolving dynamics of community regeneration and aims to capture the contemporary one.
PO-4
PO 4. Graphic Design Program objectives, the basic concepts of art and graphic design application, which includes synthesis.
PO-5
PO 5. At all stages of education, science, technology and artistic values, according to originality, expressive power, the implementation of the scientific method, analysis, and training will be given in accordance with the ability to use the material.
PO-6
PO 6. The program can keep pace with technological innovations brought by the era and is in an effort to progress in line with international educational programs.
PO-7
PO 7. According to the needs of today's self-renewing, producing, manufacturing process involved in, as well as a program of academic studies.
PO-8
PO 8. Our faculty members and students carrying out the work of our school graphics and is a consultant.
PO-9
PO 9. Design on making a lifestyle.
PO-10
PO 10. Advertising, public relations and marketing departments to ensure the adequacy of pre-knowledge to be able to work.
Learning Outcomes
LO-1
I. Creative writer in the field of marketing communication
LO-2
II. In the case of textual texts,
LO-3
III. Will be able to reconcile the scientific and artistic aspects of marketing communication,
LO-4
IV. According to various councils will be able to use different writing techniques,
