The e-commerce course aims to provide students with detailed information about electronic commerce platforms, to show how these platforms can be used efficiently in accordance with the vision and mission of the business, and to raise awareness by contributing to the level of knowledge of the students about how electronic commerce platforms can regulate internal and external relations.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Dr. Öğr.Üye.Burcu Beste ERDOĞRU
Course Assistant(s)
Schedule
The course has not been opened this semester
Office Hour(s)
Monday 09:00-11:00, 4A08, İncirli Campus
Teaching Methods and Techniques
-Lecture notes and interactive materials. presentation, narration, video, etc. audio-visual and digital tools
Principle Sources
-Dijital Pazarlama Stratejisi – Simon Kingsnorth – Editör: Doç. Dr. Fahri Apaydın – Çevirmen: Laden İldeniz
Elektronik Ticaret- Gazanfer Erbaşlar - Şükrü Dokur
Other Sources
-
Course Schedules
Week
Contents
Learning Methods
1. Week
What is e-commerce? Evaluation of sectoral initiatives
Lecture, presentation, case study
2. Week
E-commerce strategies
Lecture, presentation, case study
3. Week
Barriers and considerations in e-commerce
Lecture, presentation, case study
4. Week
E-commerce planning
Lecture, presentation, case study
5. Week
Content production and search engine optimization
Lecture, presentation, case study
6. Week
Internet promotion tools
Lecture, presentation, case study
7. Week
Social media management
Lecture, presentation, case study
8. Week
User experience and personalization in e-commerce
Lecture, presentation, case study
9. Week
Customer continuity and loyalty
Lecture, presentation, case study
10. Week
Local and international content strategies
Lecture, presentation, case study
11. Week
Integrated e-commerce approach
Lecture, presentation, case study
12. Week
Evaluation of e-commerce applications for business functions
Lecture, presentation, case study
13. Week
Analysis and reporting
Lecture, presentation, case study
14. Week
Examples of success and failure in e-commerce
Lecture, presentation, case study
15. Week
Final
Exam
16. Week
Final
Exam
17. Week
Final
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Quizzes
2
20
Final Exam
1
80
Program Outcomes
PO-1
PO 1. To have a basic knowledge in the field of Business Management
PO-2
PO 2. To know organizational structure in the way of planning, organization, leadership and control mechanisms
PO-3
PO 3. Recognizing human resources management and labor and social security legislations
PO-4
PO 4. To be master in the legislations related to the business and take legal responsibility by taking basic legislations which shapes the regulatory framework of the business into account
PO-5
PO 5. To take advantage of data collection techniques for problem solving and decision making
PO-6
PO 6. To have a knowledge about basic methods used in accounting and business practices of these methods
PO-7
PO 7. Identify the functions and implementations of marketing in business life, be able to conduct market research and use the marketing communication as required
PO-8
PO 8. To have the knowledge about computers and relevant programs needed
PO-9
PO 9. To be able to apply business processes and basic principles of project management techniques
PO-10
PO 10. To have the ability of effective communication skills both orally and written
PO-11
PO 11. To be able to make quality-oriented plans within business structure
PO-12
PO 12. To be able to develop business analysis for targeting appropriate investments and follow-up
PO-13
PO 13. To be able to take advantage of financial analysis techniques within business environment
PO-14
PO 14. To be able to benefit from major numerical analysis methods and their implementations in business
PO-15
PO 15. To follow the basic legislation related to the business and have a knowledge on basic law
PO-16
PO 16. To have knowledge about Ataturk's Principles and Revolution History
PO-17
PO 17. Recognize the basic principals and processes of production and sales management
PO-18
PO 18. To have vocational knowledge of English in Business and Management
Learning Outcomes
LO-1
Learns how to develop the idea before e-commerce.
LO-2
Gains knowledge of suitable business lines for e-commerce.
LO-3
Have knowledge about Web 1.0, Web 2.0, Web 3.0 concepts
LO-4
Learns B2B, B2C, C2C, M2M concepts and sharing economy tools.
LO-5
Learns promotion methods and platforms used in e-commerce.
LO-6
Gains knowledge about how to make customer relations efficient in e-commerce.
LO-7
Learn about search engine optimization
LO-8
They can create a digital marketing strategy
LO-9
Have knowledge about the analysis of data obtained by e-commerce
LO-10
Gain knowledge of creating content suitable for e-commerce
LO-11
Have knowledge of the basic legal regulations related to e-commerce.
