In this course, in which the reflections of the transformation that occurs with the transition to the information society in business administration are studied, it is aimed that the students have information about the latest trends in business administration.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Berna ÖZER
Course Assistant(s)
Schedule
The course has not been opened this semester
Office Hour(s)
Thursday, 13:00, 3A02
Teaching Methods and Techniques
-Lecture, example, discussion
Principle Sources
-İşletme 2.0: İşletmecilikte Yeni Trendler Prof.Dr.B.Aykut ARIKAN
-İşletmecilikte Güncel Konular Tuncay T. Turaboğlu
-Remote Work Revolution Succeeding from Anywhere Tesdal Neeley Harward Business School
-Research Gate'de yayınlanan çeşitli makaleler
-Journal of Business in the Digital Age
Course Schedules
Week
Contents
Learning Methods
1. Week
Characteristics of Information Society and Business Approach New Business Techniques and Conceptual Framework
Oral presentation, example, discussion
2. Week
Trends that will shape 2021 and beyond New Business Competencies Approach
Oral presentation, example, discussion
3. Week
Changes in the marketing discipline
Oral presentation, example, discussion
4. Week
Digital Marketing
Oral presentation, example, discussion
5. Week
Digital Marketing Strategies
Oral presentation, example, discussion
6. Week
Social Media and Business Strategy
Oral presentation, example, discussion
7. Week
Current Look at Guerrilla Marketing
Oral presentation, example, discussion
8. Week
Midterm Exam
Exam
9. Week
Guerrilla Marketing Strategies
Oral presentation, example, discussion
10. Week
A New Trend in Business: Corporate Social Responsibility
Oral presentation, example, discussion
11. Week
From Personnel Management to Strategic Human Resources Management
Oral presentation, example, discussion
12. Week
Skill management
Oral presentation, example, discussion
13. Week
Innovation Concept and Approach in Business
Oral presentation, example, discussion
14. Week
Remote Working Revolution in Business
Oral presentation, example, discussion
15. Week
Final Exam
Exam
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
PO 1. To have a basic knowledge in the field of Business Management
PO-2
PO 2. To know organizational structure in the way of planning, organization, leadership and control mechanisms
PO-3
PO 3. Recognizing human resources management and labor and social security legislations
PO-4
PO 4. To be master in the legislations related to the business and take legal responsibility by taking basic legislations which shapes the regulatory framework of the business into account
PO-5
PO 5. To take advantage of data collection techniques for problem solving and decision making
PO-6
PO 6. To have a knowledge about basic methods used in accounting and business practices of these methods
PO-7
PO 7. Identify the functions and implementations of marketing in business life, be able to conduct market research and use the marketing communication as required
PO-8
PO 8. To have the knowledge about computers and relevant programs needed
PO-9
PO 9. To be able to apply business processes and basic principles of project management techniques
PO-10
PO 10. To have the ability of effective communication skills both orally and written
PO-11
PO 11. To be able to make quality-oriented plans within business structure
PO-12
PO 12. To be able to develop business analysis for targeting appropriate investments and follow-up
PO-13
PO 13. To be able to take advantage of financial analysis techniques within business environment
PO-14
PO 14. To be able to benefit from major numerical analysis methods and their implementations in business
PO-15
PO 15. To follow the basic legislation related to the business and have a knowledge on basic law
PO-16
PO 16. To have knowledge about Ataturk's Principles and Revolution History
PO-17
PO 17. Recognize the basic principals and processes of production and sales management
PO-18
PO 18. To have vocational knowledge of English in Business and Management
Learning Outcomes
LO-1
To be able to choose and effectively use modern techniques, tools and information technologies required for applications related to the field.
LO-2
To have the ability to realize plans and projects by using the professional environment and tools related to the field.
LO-3
To have sufficient infrastructure in business and management and current issues required by the field.
LO-4
To provide information about new trends in the field of business
LO-5
Providing information about digitalization in the field of business
