The aim of the course is for students to have knowledge about marketing management and to be competent in preparing a strategic marketing plan.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Dr. Emine ANIK
Course Assistant(s)
Schedule
Wednesday, 4b04, 16:00 (Group A); Thursday, 4b04, 09:00 (Group B)
Office Hour(s)
Lec. Emine ANIK, 3A05, İncirli
Teaching Methods and Techniques
-Lecture, presentation, case study analysis, student assignments
Principle Sources
--Pazarlama Yönetimi, P.Kotler, Beta Basım, 2018
Other Sources
-Sectoral publications, articles, lecture notes
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to Marketing Management
Lecture, presentation, case study analysis
2. Week
Strategic Marketing Planning
Lecture, presentation, case study analysis
3. Week
Swot Analysis
Lecture, presentation, case study analysis
4. Week
Portfolio Analysis
Lecture, presentation, case study analysis
5. Week
Growth Strategies
Lecture, presentation, case study analysis
6. Week
Competitive Strategies
Lecture, presentation, case study analysis
7. Week
Homework
Homework
8. Week
Homework
Homework
9. Week
Targeted Marketing Strategies
Lecture, presentation, case study analysis
10. Week
Targeted Marketing Strategies
Lecture, presentation, case study analysis
11. Week
Relationship between Marketing Management and Consumer Behavior
PO 1. To have a basic knowledge in the field of Business Management
PO-2
PO 2. To know organizational structure in the way of planning, organization, leadership and control mechanisms
PO-3
PO 3. Recognizing human resources management and labor and social security legislations
PO-4
PO 4. To be master in the legislations related to the business and take legal responsibility by taking basic legislations which shapes the regulatory framework of the business into account
PO-5
PO 5. To take advantage of data collection techniques for problem solving and decision making
PO-6
PO 6. To have a knowledge about basic methods used in accounting and business practices of these methods
PO-7
PO 7. Identify the functions and implementations of marketing in business life, be able to conduct market research and use the marketing communication as required
PO-8
PO 8. To have the knowledge about computers and relevant programs needed
PO-9
PO 9. To be able to apply business processes and basic principles of project management techniques
PO-10
PO 10. To have the ability of effective communication skills both orally and written
PO-11
PO 11. To be able to make quality-oriented plans within business structure
PO-12
PO 12. To be able to develop business analysis for targeting appropriate investments and follow-up
PO-13
PO 13. To be able to take advantage of financial analysis techniques within business environment
PO-14
PO 14. To be able to benefit from major numerical analysis methods and their implementations in business
PO-15
PO 15. To follow the basic legislation related to the business and have a knowledge on basic law
PO-16
PO 16. To have knowledge about Ataturk's Principles and Revolution History
PO-17
PO 17. Recognize the basic principals and processes of production and sales management
PO-18
PO 18. To have vocational knowledge of English in Business and Management
Learning Outcomes
LO-1
Changing perspectives from marketing management, the concept of modern marketing management and its brief history and getting to know the marketing environment
LO-2
Topics aimed at understanding the basic components of marketing strategies, recognizing relevant theories and models
