Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
ISY0550		CONSUMER BEHAVIOR	2/0/0	DE		2

Course Goals	It is aimed to explain the relationship between the factors affecting consumer behavior and decisions and the consumer decision making process, the development of marketing strategies and the understanding of the factors affecting consumer behavior.
Prerequisite(s)	Course Code Course Name…
Corequisite(s)	Course Code Course Name…
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	Lecturer Dr. Emine ANIK
Course Assistant(s)
Schedule	Thursday, 11:00-12:50, 2B01, İncirli Campus
Office Hour(s)	Monday, 3A05, İncirli Campus
Teaching Methods and Techniques	-lecture presentation case study analysis
Principle Sources	-Erdoğan Koç, Tüketici Davranışları ve Pazarlama Stratejileri, Seçkin Yayıncılık, 4.Baskı,2012.
Other Sources	-Michael R. Solomon, Gary Bamossy, Soren Askergaard ve Margaret K. Hogg, Consumer Behaviour A European Perspective, Pearson Education, 4.Edition, 2010.

Course Schedules
Week	Contents	Learning Methods
1. Week	The basic concepts of the marketing Part I	lecture presentation case study analysis
2. Week	The basic concepts of the marketing Part II	lecture presentation case study analysis
3. Week	Introduction to consumer behavior	lecture presentation case study analysis
4. Week	Perception and its effects on consumer behavior	lecture presentation case study analysis
5. Week	Motivation and its effects on consumer behavior	lecture presentation case study analysis
6. Week	Personality and its effects on consumer behavior	lecture presentation case study analysis
7. Week	Midterm exam	exam
8. Week	Attitudes and its effects on consumer behavior	lecture presentation case study analysis
9. Week	Reference groups, social class, family and their effects on consumer behavior	lecture presentation case study analysis
10. Week	Culture, life-style and their effects on consumer behavior	lecture presentation case study analysis
11. Week	Consumer Decision Making Process	lecture presentation case study analysis
12. Week	Consumer behavior models	lecture presentation case study analysis
13. Week	Consumer behavior models	lecture presentation case study analysis
14. Week	Marketing Communication,Digital revolution and its effects on consumer behavior, Ethics and consumer behavior	lecture presentation case study analysis
15. Week	Final	Exam
16. Week	Final	Exam
17. Week	Final	Exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 PO 1. To have a basic knowledge in the field of Business Management PO-2 PO 2. To know organizational structure in the way of planning, organization, leadership and control mechanisms PO-3 PO 3. Recognizing human resources management and labor and social security legislations PO-4 PO 4. To be master in the legislations related to the business and take legal responsibility by taking basic legislations which shapes the regulatory framework of the business into account PO-5 PO 5. To take advantage of data collection techniques for problem solving and decision making PO-6 PO 6. To have a knowledge about basic methods used in accounting and business practices of these methods PO-7 PO 7. Identify the functions and implementations of marketing in business life, be able to conduct market research and use the marketing communication as required PO-8 PO 8. To have the knowledge about computers and relevant programs needed PO-9 PO 9. To be able to apply business processes and basic principles of project management techniques PO-10 PO 10. To have the ability of effective communication skills both orally and written PO-11 PO 11. To be able to make quality-oriented plans within business structure PO-12 PO 12. To be able to develop business analysis for targeting appropriate investments and follow-up PO-13 PO 13. To be able to take advantage of financial analysis techniques within business environment PO-14 PO 14. To be able to benefit from major numerical analysis methods and their implementations in business PO-15 PO 15. To follow the basic legislation related to the business and have a knowledge on basic law PO-16 PO 16. To have knowledge about Ataturk's Principles and Revolution History PO-17 PO 17. Recognize the basic principals and processes of production and sales management PO-18 PO 18. To have vocational knowledge of English in Business and Management

Learning Outcomes LO-1 Learning the relationship between the marketing and consumer behavior LO-2 Know the relationship between the ethics and affecting consumer behavior LO-3 Learning the personal factors that affect the consumer behavior LO-4 Learning the social factors that affect the consumer behavior LO-5 Having information about the consumer decision making process LO-6 Learning the communication process and consumer behavior LO-7 Understanding the effects of digital age on consumer decision making process and consumer behavior

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

PO 13

PO 14

PO 15

PO 16

PO 17

PO 18

LO 1

LO 2

LO 3

LO 4

LO 5

LO 6

LO 7