The aim of the course is to inform students of the concept of export marketing, marketing mix and payment in foreign trade and main knowledge with respect to the activity of the business enterprises in the international field.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
Instructor(s)
Lecturer Dr.Emine ANIK
Course Assistant(s)
-
Schedule
Monday, 16:00, 3a02, İncirli Campus
Office Hour(s)
Monday, İncirli Campus, 3a05
Teaching Methods and Techniques
Lecture, Presentation,Case Study
Principle Sources
Warren J. Keegan & Mark C. Green "Global Marketing", Nobel, 7. ed., 2015
Prof. Dr. Erdoğan TAŞKIN “Uluslararası Pazarlama” Tükmen Kitabevi 2012
P. Kotler ve K.L. Keller, "Pazarlama Yönetimi", Çeviri: İ. Kırcova, Beta,2018
Other Sources
Articles and Marketing Magazines.
Course Schedules
Week
Contents
Learning Methods
1. Week
Global Integration and Introduction to Global Marketing
Lecture,
Presentation, Case Study
2. Week
International Marketing Environment
Lecture,
Presentation,Case Study
3. Week
Marketing Research in International Marketing
Lecture,
Presentation, Case Study
4. Week
Market Segmentation
Targeting,Positioning in International Marketing
Lecture,
Presentation, Case Study
5. Week
International Market Entry Strategies
Lecture,
Presentation, Case Study
6. Week
Case analysis
Lecture
7. Week
midterm exam
exam
8. Week
Product Decisions in International Marketing
Lecture,
Presentation, Case Study
9. Week
Price Decisions in International Marketing
Lecture,
Presentation, Case Study
10. Week
Distribution Decisions in International Marketing
Lecture,
Presentation, Case Study
11. Week
Promotion Decisions in International Marketing
Lecture,
Presentation, Case Study
12. Week
International Marketing and Digital Transformation
Lecture,
Presentation, Case Study
13. Week
Strategy and Leadership with Case Studies in International Marketing
Lecture,
Presentation, Case Study
14. Week
Case analysis
Lecture,
Presentation, Case Study
15. Week
Final Exams
Exam
16. Week
Final Exams
Exam
17. Week
Final Exams
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
PO 1. To have a basic knowledge in the field of Business Management
PO-2
PO 2. To know organizational structure in the way of planning, organization, leadership and control mechanisms
PO-3
PO 3. Recognizing human resources management and labor and social security legislations
PO-4
PO 4. To be master in the legislations related to the business and take legal responsibility by taking basic legislations which shapes the regulatory framework of the business into account
PO-5
PO 5. To take advantage of data collection techniques for problem solving and decision making
PO-6
PO 6. To have a knowledge about basic methods used in accounting and business practices of these methods
PO-7
PO 7. Identify the functions and implementations of marketing in business life, be able to conduct market research and use the marketing communication as required
PO-8
PO 8. To have the knowledge about computers and relevant programs needed
PO-9
PO 9. To be able to apply business processes and basic principles of project management techniques
PO-10
PO 10. To have the ability of effective communication skills both orally and written
PO-11
PO 11. To be able to make quality-oriented plans within business structure
PO-12
PO 12. To be able to develop business analysis for targeting appropriate investments and follow-up
PO-13
PO 13. To be able to take advantage of financial analysis techniques within business environment
PO-14
PO 14. To be able to benefit from major numerical analysis methods and their implementations in business
PO-15
PO 15. To follow the basic legislation related to the business and have a knowledge on basic law
PO-16
PO 16. To have knowledge about Ataturk's Principles and Revolution History
PO-17
PO 17. Recognize the basic principals and processes of production and sales management
PO-18
PO 18. To have vocational knowledge of English in Business and Management
Learning Outcomes
LO-1
The students will be informed of the differences between export marketing and domestic marketing
LO-2
The students will be informed of the reasons behind the enterprise of the businesses to foreign markets
LO-3
The students will be informed of the methods to improve their skills to reach information resources for foreign trade and market research techniques
LO-4
The students will be informed of the importance of brand and package awareness
LO-5
The students will be informed of the ways to make choices among distribution channels which can be used in foreign trade, and improve the infrastructure to benefit from foreign trade incentives, and alternatives of export organizations which will enable them to envisage their positions when they start working
