Associate Degree Programs
Vocational School of Bussiness Administration
Business Management
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PUBLIC RELATIONS

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ISY0581 PUBLIC RELATIONS 2/0/0 DE Turkish 2
Course Goals
The aim of this course is to give information about the scope, content and applications of Public Relations Activities and the aim of this course is to develop. In the studies of managing companies or individuals online, the public relations of digital communication channels about the written brand and the applications that construct and manage the impression and image of brands in digital media are examined.
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) LecturerGözde KUZU
Course Assistant(s) -
Schedule The course has not been opened this semester.
Office Hour(s) CATS Meetings
Teaching Methods and Techniques -Lecture, presentation, case study
Principle Sources *Halkla İlişkiler Nedir (Prof.Dr.Filiz Balta Peltekoğlu) *Kuramda ve Uygulamada Halkla İlişkiler,(Alaeddin Asna) *Dijital Halkla İlişkiler (Dr. Elif Başak Sarıoğlu) *Gerçek Zamanlı Pazarlama ve Halkla İlişkiler (David Meerman Scott) *Kurumsal İletişim (Joep Cornelissen)
Other Sources   
 *https://hbrturkiye.com/   *https://www.boomsocial.com/   *https://www.campaigntr.com/   *https://www.capital.com.tr/   *https://dijilopedi.com/   *https://www.marketingturkiye.com.tr/   *https://mediacat.com/   *https://pazarlamasyon.com/   *https://wearesocial.com/   *https://www.webtekno.com/
Course Schedules
Week Contents Learning Methods
1. Week Public Relations Definition & Conceptual Framework Verbal lecture
2. Week The Importance of Public Relations in Businesses Verbal lecture
3. Week Historical Development and Models of Public Relations Verbal lecture
4. Week Public Relations and Related Fields Verbal lecture
5. Week Internal and External Public Relations Verbal lecture
6. Week Symmetric - Acitmetric / Proactive- Reactive Public Relations Verbal lecture
7. Week Midterm Midterm
8. Week Digital Transformation of Target Audience Verbal lecture
9. Week Digital Public Relations Verbal lecture
10. Week Public Relations Practices - Sponsorship - Social Responsibility Verbal lecture
11. Week Public Relations Practices - Crisis Management - Media Relations Verbal lecture
12. Week Public Relations Applications - Reputation Management Verbal lecture
13. Week The Role of Social Media, Big Data and Artificial Intelligence in Digital Public Relations Verbal lecture
14. Week Digital PR Examples Verbal lecture
15. Week Final Exam Final Exam
16. Week Final Exam Final Exam
17. Week Final Exam Final Exam
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Homework / Term Projects / Presentations 1 10
Final Exam 1 50


Program Outcomes
PO-1PO 1. To have a basic knowledge in the field of Business Management
PO-2PO 2. To know organizational structure in the way of planning, organization, leadership and control mechanisms
PO-3PO 3. Recognizing human resources management and labor and social security legislations
PO-4PO 4. To be master in the legislations related to the business and take legal responsibility by taking basic legislations which shapes the regulatory framework of the business into account
PO-5PO 5. To take advantage of data collection techniques for problem solving and decision making
PO-6PO 6. To have a knowledge about basic methods used in accounting and business practices of these methods
PO-7PO 7. Identify the functions and implementations of marketing in business life, be able to conduct market research and use the marketing communication as required
PO-8PO 8. To have the knowledge about computers and relevant programs needed
PO-9PO 9. To be able to apply business processes and basic principles of project management techniques
PO-10PO 10. To have the ability of effective communication skills both orally and written
PO-11PO 11. To be able to make quality-oriented plans within business structure
PO-12PO 12. To be able to develop business analysis for targeting appropriate investments and follow-up
PO-13PO 13. To be able to take advantage of financial analysis techniques within business environment
PO-14PO 14. To be able to benefit from major numerical analysis methods and their implementations in business
PO-15PO 15. To follow the basic legislation related to the business and have a knowledge on basic law
PO-16PO 16. To have knowledge about Ataturk's Principles and Revolution History
PO-17PO 17. Recognize the basic principals and processes of production and sales management
PO-18PO 18. To have vocational knowledge of English in Business and Management
Learning Outcomes
LO-1Introducing the requirements for public relations speciality
LO-2Defining the functions of public relations in institutions
LO-3 Defining the principles and rules of public relations in institutions
LO-4Determining public relations activities
LO-5Transferring the practical applications of public relations methods to the students
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18
LO 1
LO 2
LO 3
LO 4
LO 5