To have detailed information about today's competitive conditions brand management and strategies and to make updates through examples.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Emine ANIK
Course Assistant(s)
-
Schedule
The course has not been opened this semester.
Office Hour(s)
Wednesday,12:00-14:00, 2A08, İncirli Campus
Teaching Methods and Techniques
Lecture, case studies
Principle Sources
-Course Notes
Other Sources
-Mehmet Akif Çakırer, Marka Yönetimi ve Marka Stratejileri, Ekin Yayınları
-Bora Çavuşoğlu, Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayıncılık,2011
-Aaker, Güçlü Markalar Yaratmak, Mediacat, 2019
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction & Brand Concept and Historical Process, Brand Definition and Scope
Lecture, Presentation, Case study
2. Week
Branding Process & Product and Brand
Comparison
Lecture, Presentation, Case study
3. Week
Brand Items and Selection Criteria
Lecture, Presentation, Case study
4. Week
The Importance of Branding &Creating Strong
Brands
PO 1. To have a basic knowledge in the field of Business Management
PO-2
PO 2. To know organizational structure in the way of planning, organization, leadership and control mechanisms
PO-3
PO 3. Recognizing human resources management and labor and social security legislations
PO-4
PO 4. To be master in the legislations related to the business and take legal responsibility by taking basic legislations which shapes the regulatory framework of the business into account
PO-5
PO 5. To take advantage of data collection techniques for problem solving and decision making
PO-6
PO 6. To have a knowledge about basic methods used in accounting and business practices of these methods
PO-7
PO 7. Identify the functions and implementations of marketing in business life, be able to conduct market research and use the marketing communication as required
PO-8
PO 8. To have the knowledge about computers and relevant programs needed
PO-9
PO 9. To be able to apply business processes and basic principles of project management techniques
PO-10
PO 10. To have the ability of effective communication skills both orally and written
PO-11
PO 11. To be able to make quality-oriented plans within business structure
PO-12
PO 12. To be able to develop business analysis for targeting appropriate investments and follow-up
PO-13
PO 13. To be able to take advantage of financial analysis techniques within business environment
PO-14
PO 14. To be able to benefit from major numerical analysis methods and their implementations in business
PO-15
PO 15. To follow the basic legislation related to the business and have a knowledge on basic law
PO-16
PO 16. To have knowledge about Ataturk's Principles and Revolution History
PO-17
PO 17. Recognize the basic principals and processes of production and sales management
PO-18
PO 18. To have vocational knowledge of English in Business and Management
Learning Outcomes
LO-1
To learn practices about brand communication process
LO-2
Having knowledge about brand management models
LO-3
Having detailed information about campaign management