The aim of this course is to teach Tourism and Hotel Management Program students basic concepts and practices in the field of digital tourism and to develop digital communication skills.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
ÖĞR. GÖR. İREM ORAN
Course Assistant(s)
Schedule
Thursday, 09:00-10:50, 2B01 İncirli
Office Hour(s)
Thursday, 11:00-11:50, 2A03 İncirli
Teaching Methods and Techniques
Lecture notes, visual and audio narration and question-answer method.
Principle Sources
- Lecture Notes
Other Sources
- Sezgin, M., Özdemir Akgül, S., Atar, A. (2019). Turizm 4.0 Dijital Dönüşüm Detay Publishing.
- Karaman A., ve Sayın, K. (2019). Dijital Turizm, Sektörün Yeni Geleceği, Seçkin Publishing.
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction and Basic Concepts
Lecture notes, visual and audio narration
2. Week
Fundamentals of Digital Marketing I
Lecture notes, visual and audio narration
3. Week
Fundamentals of Digital Marketing II
Lecture notes, visual and audio narration
4. Week
Dijital Pazarlama Çalışmalarında Web Sitesi ve İçerik Yönetimi & Turizm Sektöründen Örnekler
Lecture notes, visual and audio narration
5. Week
Search Engine Optimization Studies in Digital Marketing Studies & Examples from the Tourism Industry
Lecture notes, visual and audio narration
6. Week
Digital Advertising Applications in Digital Marketing Studies & Examples from the Tourism Industry
Lecture notes, visual and audio narration
7. Week
Social Media Communication in Digital Marketing Studies & Examples from the Tourism Industry
Lecture notes, visual and audio narration
8. Week
Midterm
9. Week
Examples from Email Marketing & Tourism Sector in Digital Marketing Studies
Lecture notes, visual and audio narration
10. Week
Campaign Planning in Digital Communication
Lecture notes, visual and audio narration
11. Week
Digital Reservation and Sales, Customer Reviews
Lecture notes, visual and audio narration
12. Week
The Importance and Principles of Digital Crisis Management
Lecture notes, visual and audio narration
13. Week
Digital Trends and Future Predictions in Tourism
Lecture notes, visual and audio narration
14. Week
General evaluation
Lecture notes, visual and audio narration
15. Week
Final Exam
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Communicating with the Guest
PO-2
Making Accommodation Services in Professional Foreign Language and Providing Information to Guests.
PO-3
Managing Human Resources, Introducing Professional Ethics, Explaining the Principles of Hotel Management
PO-4
Explaining Basic Travel-Tourism Concepts, Introducing Tourism's Impact on Economy
PO-5
Guiding in the execution of the front office services, guest check in / check out the process, to carry out transactions, to carry out the transfer operations, to carry out the reporting operations
PO-6
Fulfilling the Obligations Regarding Tourism Legislation, Making Correspondence with the Ministry
PO-7
Preparing the floor for floor services, floor control, cleaning services in housekeeping
PO-8
Introducing the Coastal Region of Turkey, to promote Turkey's Central Regions
PO-9
Understanding Marketing in Tourism
PO-10
Applying Quality Management Systems, Developing Yourself Using IT Facilities
PO-11
First aid to the patient / injured in emergencies
Learning Outcomes
LO-1
Understanding the definition and importance of digital tourism.
LO-2
To be able to determine digital marketing strategies in the tourism sector.
LO-3
Learning the basics of website creation, content management and SEO.
LO-4
To be able to evaluate digital trends and future predictions in tourism.
LO-5
To be prepared for possible problems by understanding digital crisis management principles.
