Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
ITO0007		TOURISM PROMOTION AND SALES DEVELOPMENT	2/0/0	DE	Turkish	2

Course Goals	It is aimed to comprehend sectoral methods related to promotion of saleable and marketable products in the tourism sector more effectively and increasing sales.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	ÖĞR.GÖR. PELİN TUNA
Course Assistant(s)
Schedule	The course is not offered this semester.
Office Hour(s)	Lecturer Pelin TUNA Istanbul Kültür University
Teaching Methods and Techniques	Lecture notes, visual and audio narration and question-answer method
Principle Sources	Promotion and Sales Development in Tourism Prof.Dr. Cevdet AVCIKURT
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	Overview of introductions Types of introductions Lobby in lobbying and lobbying Promotion strategies	Visual and Audio Lecture. Question Answer Method
2. Week	Presentation and marketing of destinations Introduction of cities, importance and importance of branding in marketing	Visual and Audio Lecture. Question Answer Method
3. Week	Visit to the agency and implementation of the course related to the field	Visual and Audio Lecture. Question Answer Method
4. Week	Fair, Fairs and other promotional organization models Introduction of our country in fairs and other organizations	Visual and Audio Lecture. Question Answer Method
5. Week	Offline / Online promotion and sales methods	Visual and Audio Lecture. Question Answer Method
6. Week	Promotion and sales promotion activities in tourist facilities Promotion and sales marketing staff planning in the hotels and acentral areas	Visual and Audio Lecture. Question Answer Method
7. Week	Tourism planning in tourism
8. Week	Midterms	Visual and Audio Lecture. Question Answer Method
9. Week	Practice about hotel trip and course area	Visual and Audio Lecture. Question Answer Method
10. Week	Reporting on budgeting and revenue management in sales marketing	Visual and Audio Lecture. Question Answer Method
11. Week	General promotion and sales marketing techniques in hospitality sector	Visual and Audio Lecture. Question Answer Method
12. Week	New generation promotion and sales development methods	Visual and Audio Lecture. Question Answer Method
13. Week	Promotion and sales promotion errors in tourist facilities and related losses	Visual and Audio Lecture. Question Answer Method
14. Week	General evaluation of Course Topics Market analysis Recommendations	Visual and Audio Lecture. Question Answer Method
15. Week	Final Exam
16. Week	Final Exam
17. Week	Final Exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 Communicating with the Guest PO-2 Making Accommodation Services in Professional Foreign Language and Providing Information to Guests. PO-3 Managing Human Resources, Introducing Professional Ethics, Explaining the Principles of Hotel Management PO-4 Explaining Basic Travel-Tourism Concepts, Introducing Tourism's Impact on Economy PO-5 Guiding in the execution of the front office services, guest check in / check out the process, to carry out transactions, to carry out the transfer operations, to carry out the reporting operations PO-6 Fulfilling the Obligations Regarding Tourism Legislation, Making Correspondence with the Ministry PO-7 Preparing the floor for floor services, floor control, cleaning services in housekeeping PO-8 Introducing the Coastal Region of Turkey, to promote Turkey's Central Regions PO-9 Understanding Marketing in Tourism PO-10 Applying Quality Management Systems, Developing Yourself Using IT Facilities PO-11 First aid to the patient / injured in emergencies

Learning Outcomes LO-1 To learn about promotion in tourism LO-2 Comprehension of international promotion and promotion types LO-3 Learning strategies of promoting tourism assets in Turkey LO-4 To learn sectoral sales and sales development methods in tourism LO-5 Gaining the ability to do sample application

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11
LO 1
LO 2
LO 3
LO 4
LO 5