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Course Schedules |
Week |
Contents |
Learning Methods |
1. Week |
Management and Organization in Radio and Television Business: Broadcasting and management systems in radio and television business |
verbal lecture and practice |
2. Week |
Organizational structure of radio and companies, new organizational approaches in radio and television broadcasting |
verbal lecture and practice |
3. Week |
Production Planning in Radio and Television: Subject and properties of production in radio television enterprises |
verbal lecture and practice |
4. Week |
Production planning in radio and television companies, Production process in radio and television companies |
verbal lecture and practice |
5. Week |
Midterm |
|
6. Week |
Broadcast streaming strategies |
verbal lecture and practice |
7. Week |
Television Watch Measurements: Introduction, Television watch measurement methods |
verbal lecture and practice |
8. Week |
television audience measurement in Turkey |
verbal lecture and practice |
9. Week |
Basic concepts of measurement data, Usage areas of measurement data |
verbal lecture and practice |
10. Week |
Television Marketing: Introduction, Marketing concept |
verbal lecture and practice |
11. Week |
Media companies and marketing |
verbal lecture and practice |
12. Week |
Television marketing strategies |
verbal lecture and practice |
13. Week |
Financial Management: Introduction, working capital management |
verbal lecture and practice |
14. Week |
Turkey Radio and Television Corporation of capital structure, capital structure of private radio and television company |
verbal lecture and practice |
15. Week |
Final |
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16. Week |
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17. Week |
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