Advertising, the basic theoretical knowledge on the concept of transferring the basic concepts and practical examples out of date; advertising objectives, functions, stating the type, today's consumer is intended to determine the location of businesses and the lives of individuals in society.
Prerequisite(s)
No
Corequisite(s)
No
Special Requisite(s)
No
Instructor(s)
Lecturer Selin Okumuş
Course Assistant(s)
Schedule
THE COURSE İS NOT OFFERED THİS SUMMER
Office Hour(s)
Teaching Methods and Techniques
Expression,application
Principle Sources
-- Elden, Müge. Reklam ve Reklamcılık, İstanbul: Say Yayıncılık, 2009.
- Babacan, Muazzez. Reklamcılık Temel Kavramlar, İstanbul: Detay Yayıncılık, 2005.
- Peltekoğlu, Filiz Balta. Kavram ve Kuramlarıyla Reklam, İstanbul: Beta Yayınları, 2010.
Other Sources
Lecture Notes
Course Schedules
Week
Contents
Learning Methods
1. Week
Opening course.
Expression,application
2. Week
Various definitions of the concept of advertising.
Expression,application
3. Week
Advertising concepts and different opinions on the direction of the changing social conditions, within the framework of technological possibilities to be addressed.
Expression,application
4. Week
Examining the historical process of the advertising concept in the world and Turkey.
Expression,application
5. Week
Addressing the ad's purpose and function.
Expression,application
6. Week
Discussing the place of advertising in marketing communications
Expression,application
7. Week
Introducing the basic type of ad.
Expression,application
8. Week
Midterm
9. Week
Examination of the various types of advertising through practical examples.
Expression,application
10. Week
Giving various examples for the receipt and handling of various advertising media advertising medium.
Expression,application
11. Week
The mention of the various models explaining the advertising process.
Expression,application
12. Week
Advertising campaign addressing the planning process.
Expression,application
13. Week
Affecting today's understanding of advertising; guerrilla marketing, entertainment marketing and so on. The reference to the concept.
Expression,application
14. Week
Historical development and operation of advertising agency
Expression,application
15. Week
Final exams
16. Week
Final exams
17. Week
Final exams
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
20
Final Exam
1
80
Program Outcomes
PO-1
To define all information needed to learn at communication and information field.
PO-2
To learn all basic concepts about their future career
PO-3
Get the ability to use theoretical information in practical bussiness life.
PO-4
To represent and defind clearly their project.
PO-5
Using camera, lighting equipment, audio equipment professional way both indoor or outdoor.
PO-6
To have a clear visual language to impress spectator.
PO-7
To have enough skill about radio and tv producing, broadcasting and management.
PO-8
To have enough skill to create efficient project at audio visual field
PO-9
To have a responsability, morality about bussiness life.
PO-10
To have ability to work with others, being social and available for team works.
PO-11
To have the ability about project creation and management
PO-12
To have enough skill to demonstrate their project.
PO-13
To understand life time education's importance and being open all technical and social improvement.
PO-14
To have enough interest about actual social and cultural life
PO-15
To learn at least 1 foreign language.
Learning Outcomes
LO-1
Assimilating advertising models, define.
LO-2
Adapting to life advertising models that can be used.
LO-3
Improving the ability for the online advertising space, to prepare a draft of a basic level of advertising.
LO-4
Can establish a connection between the other elements of advertising and marketing communications.
LO-5
Theoretical knowledge acquired to associate with the current advertising examples.
