ÖÇ-1 Büütünleşik pazarlama iletişimi hakkında genel bilgileri almış olmak. ÖÇ-2 izleyici/tüketici davranışları ve pazar bölümlendirme konularında bilgilenmiş olmak ÖÇ-3 Promosyonel yazarlık ve medya planlaması konularında bilgilenmiş olmak ÖÇ-4 Öğrenilen bilgilerin bir reklam planı yapmak için kullanılabilinmesi ÖÇ-5 Stratejik planlama ve stratejik reklam planlaması konularının öğrenilmiş olması

Program Çıktıları PÇ-1 Having basic theoretical knowledge about business PÇ-2 Able to have interest, curiosity and research competence by using the information learned during his education, PÇ-3 Having an interdisciplinary and inquisitive approach to business problems, being able to integrate quantitative and qualitative data with mathematical and statistical models, and having analytical thinking ability, PÇ-4 Able to see businesses as a whole based on a system approach, have knowledge of defining, designing and modeling business problems, use the latest technologies and interpret the results obtained, PÇ-5 Able to understand changes in environmental conditions to ensure long-term corporate sustainability; Able to develop corporate, business and functional strategies that adapt to the environment; Able to implement and control strategies, PÇ-6 As a leader and team member, being prone to group work, being able to take responsibility proactively, and being able to take initiative in solving technical and managerial problems that require high-level equipment, PÇ-7 Able to synthesize theoretical and practical knowledge in the field of business by using at least one foreign language at an advanced level, verbally and in writing, and successfully manage communication in businesses, PÇ-8 Able to develop and use skills for social relations such as effective oral and written communication, empathy and listening skills, relationship management and persuasion skills, negotiation skills, PÇ-9 Research for the business management discipline produces graduates who can effectively use advanced computer programs preferred in fields such as accounting, finance, human resources, production and project management.

Alan Yeterlilikleri Matrisi

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