ÖÇ-1 Öğrenci akademik bir pazarlama araştırmasını tasarlama yetkinliğini edinir. ÖÇ-2 Pazarlama makalelerini yorumlayabilecek bilgiye sahip olur. ÖÇ-3 Literatürle bağlantılı olarak doğru hipotez kuracak yeterliliği edinir. ÖÇ-4 Veri toplama araç ve yöntemlerini bilir ve kullanır. ÖÇ-5 İstatistiki analizlerin çıktılarını yorumlayacak yeterliliğe sahip olur.

Program Çıktıları PÇ-1 Analyzes business processes related to fundamental business functions and develops alternatives for problem solving. PÇ-2 Applies, adapts, and utilizes fundamental knowledge related to other disciplines that form the basis of business management (such as economics, sociology, psychology, quantitative sciences, etc.), and can make creative evaluations by utilizing this knowledge in the field of business. PÇ-3 Acquires the ability to closely monitor and use continuously evolving information and communication technologies, and gains skills in creative and critical thinking, problem solving, and decision making with a globally and socially inclusive perspective within the scope of sustainability. PÇ-4 Demonstrates the ability to effectively conduct teamwork and facilitate task allocation and coordination among team members. PÇ-5 Educates professionals who are sensitive to social issues, respectful to ethical values, and possess social and professional responsibility awareness.

Alan Yeterlilikleri Matrisi

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	PÇ 1	PÇ 2	PÇ 3	PÇ 4	PÇ 5